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Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

An amazing Group B rally car collection heads to auction

Kicking off in 1982, the Group B era spawned some of the most fearsome rally cars of all time. The technologically advanced pioneers of all-wheel drive and turbocharging defined a time when automakers had carte blanche to build machines with unrestricted power, without the burden of homologating a large number of road cars to qualify. The results were sometimes deadly, leading the FIA to ban the class after 1986. Now, a collection of seven Group B monsters is headed across the block in Paris as part of the Artcurial auction, held in partnership with France's famed Retromobile show. The show has been delayed to June, however. There's a 1985 Peugeot 205 Turbo 16, one of 20 Evo II models that helped the company achieve two championships in Group B's short run. This particular example was driven by world champion Timo Salonen at the 1986 Swedish Rally, where it finished seventh due to an oil filter seal failure. Bruno Saby subsequently drove it at the 1986 Tour de Corse and Peugeot entered it at the 1986 Acropolis Rally as well. It's still registered to Peugeot Talbot Sport and represents a French technological achievement, according to Artcurial, comparable to the Concorde or TGV train. Representing Italy are a pair of Lancias in the iconic Martini livery. The Lancia 037 helped Bel Paese clinch its only Group B victory in 1983, after a hard-fought rivalry with Audi. It's one of the few Group B cars that weren't AWD, achieving its success the old-fashioned way, through lightness and superb handling. A second Lancia, a 1986 Delta S4, was the culmination of the Italian firm's later Group B efforts and one of Saby's favorites. While Group B was no more in 1987, the S4 was the predecessor to the Delta Integrale that would dominate WRC from 1987 through 1992. While the collection also includes greats like a Ford RS200, Renault 5 Maxi Turbo, and MG Metro 6R4, the centerpiece is the Audi Quattro Sport S1. The ultimate Group B machine, it introduced all-wheel-drive and turbocharging to the sport. It also employed the wildest use of wings and air dams to generate downforce. Tunable up to 590 horsepower, it could rocket to 60 mph in about three seconds. The car offered for sale came straight from Ingolstadt, a 1988 model built for the Race of Champions of ex-Group B cars. The collection was amassed in the late 80s and early 90s, not long after Group B's dissolution.

Recharge Wrap-up: Tesla software suggestions, 'Audi at home' car sharing

Norwegian Tesla buff Bjorn Nyland wants the Tesla community to offer suggestions for the Firmware 7.1 over-the-air update. 7.0 includes a variety of small changes to the interface design, which Nyland discusses in depth in the video above. He offers constructive criticism, especially for things like the placement of certain data within the display. He calls upon other drivers to suggest their own changes and features they'd like to see in future updates. Nyland plans to tweet at Elon Musk once there are enough comments with hopes that Tesla will take the community's suggestions into consideration. See the video above, and read more at Teslarati. A survey of NRG eVgo stations found that drivers use DC fast charging over Level 2 charging by a ratio of 12 to 1. While businesses might prefer to install a Level 2 charger because it is cheaper and could help convince the customer to linger longer while they wait for a charge, this study suggests that DC charging could actually be a better way to attract customers. But the question is how to make DC charging sustainable for businesses with regard to the costs. Read more at Green Car Reports. Audi is launching its vehicle sharing program at luxury residences in San Francisco and Miami this week. Called "Audi at home," the program provides residents with a fleet of Audi vehicles at their disposal at either hourly or daily rates. The cars – the S7, S5 Cabriolet, SQ5, TT Roadster, Q7, and RS5 Cabriolet – are all of the Prestige trim level. Drivers needn't worry about mileage charges, tolls, fuel costs, insurance, or cleaning. Just reserve the car online, and drop it off at the property's valet when finished. Audi at home is launching at the Lumina luxury condos in San Francisco and at the Four Seasons Residences in Miami, with expansion to more cities planned for the future. Read more from Audi. Ballard is partnering with bus manufacturer King Long to build fuel cell buses in China. The two companies will work together to design and deploy the hydrogen-powered buses first in China, then in King Long's global network. "We are delighted to be working with the second largest bus OEM in the world on this important fuel cell bus design and market opportunity," says Ballard President and CEO Randy MacEwen. "Together, we are looking to optimize the design in order to improve performance, while lowering cost.