2005 Audi S4 Quattro Sedan 4-door 4.2l on 2040-cars

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Audi Prologue Concept [w/videos]

What you're looking at here is a preview of Audi's next-gen exterior and interior design. You can't tell, but in these photos, I'm wearing what can only be described as an ultra-white cloth spacesuit. Before opening the large driver's door of the Audi Prologue concept outside of the SLS Hotel in Beverly Hills, Audi requested that I don a super-attractive onesie so as to not let my flannel-covered human flesh touch the untreated leather surfaces of the Prologue's interior. I tied the spacesuit around me just above the waist, let my Converse poke out the footholes, and promised to hold in any sneezes. After all, I was being granted a serious privilege. I was about to drive the multi-million dollar, only-one-in-the-world Prologue that had just stunned crowds at the Los Angeles Auto Show days earlier. This isn't the first time Audi has bravely let the media sample its conceptual wares. In 2010, the German automaker granted us access to its incredibly enticing Quattro concept, probably hoping that the media would rave about the thing enough to convince the higher powers to actually green-light and build it. (We're still waiting on that one, of course.) You could argue that this same logic was applied when allowing me to drive the Prologue – it's no secret that Audi has been dreaming of a range-topping A9, though company officials told me that there is currently no decision on whether or not to produce such a car. But that's not really what the Prologue is about. As its name suggests, what you're looking at here is a preview of Audi's next-generation exterior and interior design, in a fully baked, fully functional package. Suit up, and behold the future. While the Prologue won't necessarily spawn its own production model, its elements will be incorporated on the next A6, A7 and A8. "Timeless but progressive." That's the key takeaway of the Prologue's aesthetic, according to exterior designer Parys Cybulski. The focus here is on beautiful, yet modern, simplicity. A design that looks both contemporary and forward-thinking at the same time, and something that will still look up-to-date in several years' time. After all, while the Prologue won't necessarily spawn its own production model, its elements will be incorporated on the next A6, A7 and A8. Up front, the most prominent feature is, of course, Audi's single-frame grille, seen here with a larger breadth than anything else in the brand's lineup, though its closest resemblance is seen on the new TT.

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Audi execs mulling turbocharged, entry-level R8

The just-launched, second-generation Audi R8 is apparently a pretty fantastic example of Vorsprung durch Technik. While it's sublime to drive, Audi might already be missing some potential sales due to the lack of an true entry-level version in the supercar's lineup. Lending further credence to an earlier rumor about just such a model, company execs are saying to expect an entry-level, turbocharged R8 to launch in the coming years. "It is inevitable that we will go to a turbocharged motor for it at some point," Audi technical development board member Dr. Ulrich Hackenberg said to Motoring. "It would be in this model cycle, to give us a fuller range." The executive certainly isn't mincing words about forced induction, but the V10's position in the lineup is also secure. "It doesn't mean we are not going to do a turbo, but naturally aspirated is here to stay as well," he said. If Dr. Hackenberg's direct assertion isn't enough, Quattro GmbH chief Heinz Peter Hollerweger further clarified to Motoring that the turbocharged engine would slot into the bottom of the R8's range. An unnamed "senior sales and marketing source" within the Audi also said that the company's turbo five-cylinder was among the currently favored choices for the application. The first rumors about the R8 getting a forced induction version arose just a few months ago. At the time, Audi's electrically turbocharged, 2.5-liter inline five-cylinder was considered an option. The model would solve a problem in markets, like China, that severely tax big displacement engines. Customers might not even need to worry about giving up too much performance either. In the Audi TT Clubsport Turbo concept, the powerplant has a total output of 600 horsepower and 479 pound-feet of torque. While 10 fewer ponies than the latest R8 V10 Plus, it would bring 66 lb-ft more twist to the supercar.