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Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

The Audi R8 doesn't need turbos to visit Jay Leno's Garage

When Audi launched the original R8 in 2006, it caused a sensation. For its second go at the model, Audi skipped the V8 and went straight for ten-cylinder power in two states of tune: the V10 and the V10 Plus. Of course Jay Leno had the more potent of the two visit his garage. In V10 Plus trim, the Audi makes over 600 horsepower – all from a naturally-aspirated V10 in a segment increasingly dominated by turbocharging. Rivals like the Mercedes-AMG GT, Porsche 911 Turbo, McLaren 570S, and Ferrari 488 have all adopted turbochargers, which makes the R8 something of a modern-day Shelby Cobra, as Leno puts it. See what else he has to say in the video above – and don't forget to watch to the end to see how the launch control works. News Source: Jay Leno's Garage via YouTube Audi Coupe Supercars Videos Jay Lenos Garage

Audi RS7 vs. Porsche Panamera Turbo, which would you pick? [w/poll]

We live in a blessed time - a time when you can buy not just one, but two (or three, or four) monstrously powerful, blazingly fast four-doors that can't only keep up with modern supercars, but in some instances, will outperform them as well. Two of the finest are the Audi RS7 and the refreshed Porsche Panamera Turbo, and Motor Trend has been messing around with the both of them in this comparison video.
MT provides a comprehensive and entertaining look at the RS7 and the turbocharged Panamera as they go through a battery of tests, before getting tossed about on both the road and the track. Starring flip-flop aficionado Jonny Lieberman, it's a must-watch, whether you're in the market for one of the two super sedans or merely want to see the former Autoblog editor again.
After having a look at the video, register a vote for the car you'd park in your driveway in our poll. Hop below for the full video from the team at Motor Trend.