2004 Audi S4 Base Sedan 4-door 4.2l on 2040-cars

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Audi sends off second-gen TT with a few enhancements

The Audi stand at the Geneva Motor Show this year was the focus of a lot of attention with the reveal of the all-new TT, ushering in the third generation of the stylish sports coupe and roadster. But before the second-gen model gets the old heave-ho, Audi is giving it a few enhancements to send it out on a high note.
Stylistically, the 2015 Audi TT and TTS, both coupe and convertible, get a new single-frame grille and LED daytime running lights to make it better match its stablemates. The interior gets some upgraded equipment as well, but enthusiasts will be more intrigued by the optional Competition Package available on the TTS.
Like the package Audi rolled out to celebrate the 500,000th TT made, the new TTS Competition Package gets a fixed rear spoiler, five-spoke alloys, baseball-stitched leather seats with contrasting stitching and a choice of yellow or gray paints for the exterior.

Audi pushing DOT to allow its sequential LED turn signals [w/videos]

Still in the process of trying to get its trick LED Matrix Beam headlights legalized in the US, Audi is now trying to get its front and rear sequential LED turn signals approved by the National Highway Traffic Safety Administration. Just like its auto-dimming headlights, the sequentially illuminating turn signals don't meet NHTSA's Federal Motor Vehicle Safety Standard 108.
The problem, according to Automotive News, is that the individual lighting elements are too small to meet current US safety regulations. The rule states that each lamp should be 22 square centimeters (8.6 square inches) and the whole lighted combined area must be 50 square centimeters (19.6 square inches). In the individual sequence, Audi's lights are much smaller than that. As for the Ford Mustang, which has had sequential turn signals since 2010, this system is legal since the first lens is large enough to meet the required size, so the other two lights really aren't even necessary.
It sounds like it could be some time before we see these turn signals on Audis in the US, which is a shame because in addition to their styling bebefuts, we think they're more effective at signaling the vehicle's intended direction of travel, and they do a better job of grabbing the eye. Scroll down to watch a pair of videos showing the headlights in action on the redesigned A8/S8 as well as the recently updated R8.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.