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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi recalls A6, A7, and A3 in two airbag-related campaigns

Audi will recall a total of 21,978 vehicles in the US across two campaigns. The Basics: Audi's larger recall covers 21,074 examples of 2012-2013 A6 sedans with manufacturing dates between March 28, 2011, and March 25, 2013, and the 2012-2013 A7 models built between January 25, 2011, and March 19, 2013. The Problem: In examples of the sedans with heated and cooled seats, the Passenger Occupant Detection System can malfunction and prevent the passenger's side airbag from deploying in a crash. Injuries/Deaths: None reported. The Fix: Dealers will repair the Passenger Occupant Detection System. If You Own One: Audi will begin the recall in February 2016. The Basics: In the smaller safety campaign, Audi will recall 904 examples of the 2015 A3 Cabriolet built between June 5, 2014, and April 1, 2015. The Problem: The driver or front passenger seat covers might not have the correct stitching, and this could prevent the side airbag from properly deploying in a crash. Injuries/Deaths: None reported. The Fix: Dealers will replace the seatback covers on affected seats. If You Own One: Audi will begin the recall in February 2016. Related Video: RECALL Subject : Passenger Seat Occupant Detection System may Fail Report Receipt Date: DEC 08, 2015 NHTSA Campaign Number: 15V823000 Component(s): AIR BAGS Potential Number of Units Affected: 21,074 All Products Associated with this Recall Vehicle MakeModelModel Year(s) AUDI A6 2012-2013 AUDI A7 2012-2013 Details Manufacturer: Volkswagen Group of America, Inc. SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2012-2013 Audi A6 vehicles manufactured March 28, 2011, to March 25, 2013, and 2012-2013 Audi A7 vehicles manufactured January 25, 2011, to March 19, 2013. In vehicles with heated and cooled seats, the Passenger Occupant Detection System (PODS), used to enable the front passenger air bags, may malfunction and prevent the passenger-side air bags from deploying in a crash. CONSEQUENCE: An air bag that does not deploy as intended increases the risk of occupant injury in a crash. REMEDY: Volkswagen will notify owners, and Audi dealers will install a PODS system repair kit, free of charge. The recall is expected to begin in February 2016. Owners may contact Audi customer service at 1-800-253-2834. Volkswagen's number for this recall is 74D1.

GRAND-AM, IMSA announce deal to bring DTM racing to US

It won't be until 2015 at the earliest, but the International Motor Sports Association (IMSA), Grand-Am and the Internationale Tourenwagen-Rennen have agreed to a licensing and cooperation deal that could bring a version of Germany's DTM series to the US.
When the American Le Mans Series and Grand-Am are officially combined next year, the resulting body will be called United SportsCar Racing (USCR). IMSA will be the sanctioning body for that series, and DTM races could be run as support events. It was also suggested by an ALMS chief that DTM races could be standalone or join NASCAR and IndyCar weekends.
With the so-called DTM America finally agreed to, there is now a way for manufacturers to run the same DTM-type cars in Europe, the US and Japan - last year Japan's Super GT series agreed to adopt "the basic technical regulations" of DTM for the GT500 class, the top class in the series. That already puts six manufacturers in play: Mercedes-Benz, Audi and BMW that run in Germany's DTM and Honda, Nissan and Lexus that run in Super GT. The DTM oversight body has invited American brands to Germany for the opening round of the 2013 season, and will begin actively courting their participation in the US series. Check out the press release from Audi with comments on the deal below.