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Audi prepping minor refresh for S6

Audi is well underway with testing for all of the refreshed versions of its A6-based sedan. We've already shown you shots of the Euro-spec A6 Allroad (which will wear some of its styling with our US-spec A6 sedan), and now we have some shots of a car that will actually arrive in the United States - the S6.
Like the Allroad, this will be quite a modest refresh, with tweaks to the headlights and taillights, as well as some slightly revised front and rear fascias. The headlights should get a new LED DRL pattern, although we doubt the changes will be much more drastic than that.
As with the Allroad, it seems likely that Audi will make a few very small changes to the interior, while the MMI infotainment system should also see an update. Changes under the hood, though, are more difficult to guess. That said, minor changes could be in store, but don't expect a dramatic increase in power or performance.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Refreshed Audi A6 gets ready for Paris debut

The Audi A6 remains a solidly luxurious choice in the deeply competitive executive sedan segment, duking it out with the Mercedes-Benz E-Class, BMW 5 Series and Lexus GS, among others. Having been on sale since 2011, though, it's starting to become just a tiny bit stale. Cue the refresh.
Expected to make its debut in October at the 2014 Paris Motor Show, the long-roof Avant/Allroad variant shown here gives us our first glimpse at some of the tweaks Audi has in store for its A6 range as a whole.
In general, this is pretty standard refresh stuff - new headlights that retain the same general shape as the current car but add a new DRL pattern, while there are also some subtle tweaks to the front fascia. The rear taillights have also been freshened (although as only the A6 sedan is sold in the US, it's likely the taillights we see will be different), and some minor changes have been made to the rear bumper. According to our spies, the cabin and MMI infotainment system could see some tweaks, while the oily bits under the hood could be in for for some minor changes as well.