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Audi tech counts down red lights today, reduces traffic tomorrow

Audi announced today that in Washington D.C. and Las Vegas, select Audi Q7 and A4 models will be able to take advantage of new vehicle-to-infrastructure technology. The technology was developed with Traffic Technology Services and will allow drivers to see how long it will take for a traffic light to change to green. Compatible traffic lights will send information through servers operated by Traffic Technology Services to properly equipped Audis. This may not sound like an earth-shattering feature at first, unless you're a stoplight drag racer – if Audi has its way, it may shut off the timer at about 10 seconds to prevent such a thing – but the technology opens up the door to much more useful features down the road. Audi's general manager for connected vehicles, Pom Malhotra, suggested that the information could be used with "vehicle navigation, engine start/stop functionality and can even be used to help improve traffic flow." More specifically, navigation could account for traffic light timing to divert drivers to a more efficient and faster route. It could even suggest acceleration and speed to hit signals when they're green, minimizing stops and starts. Then, for engine start and stop features, the car could selectively shut off at long stops but remain on when approaching a light that's about to turn green. Traffic lights could also start adjusting patterns based on how many cars are approaching a light or are stuck at a light, alleviating slow-moving traffic. Vehicle-to-infrastructure communication could lead to roads that waste less time and less energy. While Audi didn't elaborate on this topic, vehicle-to-infrastructure technology could also be useful for future autonomous car technology. For instance, the car wouldn't necessarily have to "see" the actual traffic light. Instead, it could rely on a separate signal from the smart traffic light to know it has to stop or go. Going a step further, the technology could be used to manage traffic so precisely that traffic signals are no longer needed, as some other groups have investigated. And, of course, the aforementioned benefits in navigation technology would help autonomous vehicles make smarter route decisions as well. The feature is currently only available on Audi Q7, A4 and A4 allroads built after June 1, 2016. It's also only available as part of Audi connect PRIME, a subscription-based service that provides various infotainment and streaming features for your Audi. While D.C.

Highlights from the Goodwood Festival of Speed, including the McLaren P1 and a Ford Transit running the hill

The sole purpose of this post is as a time-waster, and since you shouldn't have to work to waste time, we've done it for you. In the numerous videos below you'll find cars that have lately been in the news tramping all over the grounds of Lord March's estate in Goodwood, England.
There's the McLaren P1 heading up the hill, the Jaguar Project 7, then a casually-driven Porsche 917 followed by an even-more-casually-driven Porsche 956, topped off by a Porsche 936 that is anything but casually driven. The next round is the flame-spitting Peugeot 405 T16 Pikes Peak from Climb Dance, a camera mounted on the Peugeot RCZ R after it showing you what the whole, uninterrupted run up the hill looks like. For a real head-turner, we couldn't embed it but there's Andy Reid blasting up the hill in a Ford Transit Supervan with a Cosworth 3000 V6 engine.
The modern racing contingent has Allan McNish doing the hill in the Audi R18 e-tron quattro he used to win Le Mans and Lewis Hamilton making lots of tire smoke in the Mercedes-AMG Petronas MGP-W02. For comparison, that's followed by Nick Heidfeld's record-setting run up the hill in 1999 in the McLaren MP4/14 . The classic racing contingent is headlined by 71-year-old Giacomo Agostini on an MV Agusta.

Audi imagines a world where mechanics are zombies

Warewolves, vampires, lab-created monsters... they've all come and gone from the silver screen, but the latest trend in apocalyptic popular media centers around zombies. And that's the theme Audi has tapped for its latest ad. The television commercial is called "Mechanics," and as you may have guessed by now, they're the zombies the German automaker is depicting. The spot was created to encourage Audi owners (like the one in this A5) to have their vehicles serviced at authorized dealers rather than taking them to independent garages that may not be after your brains, but might like a crack at your pocket book, at least (as if dealerships aren't). The commercial was created for Audi by Thjnk Berlin GmbH and directed by Sebastian Strasser for RadicalMedia, and is worth a watch for the laugh alone. Related Video: