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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

For Audi, Quattro name means something for hydrogen cars, too

Forget Dueling Banjos. Audi is proposing "Dueling Motors" for its Audi A7 Sportback H-Tron Quattro concept vehicle. All in the name of appropriate pickup, of course. The German automaker, which showed off the concept sedan at the Los Angeles Auto Show last month, is pairing a plug-in electric motor with a hydrogen fuel cell powertrain. Each motor powers two wheels, maintaining the Quattro's all-wheel-drive pedigree. The car's 8.8-kWh lithium-ion battery can drive the car as far as 31 miles on battery-power alone. After that, the water-vapor-spewing fuel-cell engine kicks in. Audi executive Ulrich Hackenberg told Automotive News Europe that the unusual set-up is necessary because the hydrogen fuel cell powertrain alone would only power two wheels while providing an insufficient 136 horsepower. Not exactly sport-sedan material, especially for a car that weighs about 4,300 pounds, even if it is a zero-emission ride. Combined, the two engines give the sedan 231 horsepower as well as a combined single-charge/full-tank range of almost 350 miles. What it all means is that the A7 can go from 0 to 60 miles per hour in less than eight seconds and has a top speed of about 112 miles per hour, and can still dash through the snow.

2018 Audi A8 spied with light camo, lots of Prologue touches

It's been a big week for Audi A8 news. First tech boss Dr. Stefan Knirsch hinted at a range-topping rival to the Mercedes-Maybach S600, and just yesterday CEO Rupert Stadler confirmed that the next-gen car would be the first Audi with autonomous driving systems. Now we have our first pictures of the new large sedan, which will be based on the VW Group's MSB platform. As expected, the 2018 A8 will take cues directly from the Audi Prologue concept, a large coupe that was first shown at the 2015 LA Auto Show. This new A8 is completely devoid of cladding, giving us a great look at its production-ready shape. We can see the Q7's strong influence on the design, especially in front. The fascia is home to a wide hexagonal grille and aggressively canted headlights. The taillights will likely be a similar shape to the Q7's, but the LED pattern is dramatically different – we can almost see individual elements on this A8, whereas the Q7 is more of a light-ribbon design. Overall, this is an attractive if somewhat anonymous look. Our spies couldn't capture any shots of the cabin, but we do expect it to resemble the concept interior Audi showed earlier this year at CES, which featured an evolved version of the Virtual Cockpit system called Virtual Dashboard. Not surprisingly, it looks like there's going to be a lot of room in the back seats. While Rupert Stadler confirmed the next A8 will debut in 2017, he didn't go as far as saying which auto show to expect it at. At this point, Geneva seems like a prime candidate. Related Video: