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Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification

Shuffle at Lamborghini sends CEO to Quattro GmbH

A management shakeup in Volkswagen Group's high-performance divisions will make Stephan Winkelmann (above) the new chief executive of Audi's Quattro GmbH on March 15. On the same day, former Scuderia Ferrari team principal Stefano Domenicali will replace Winkelmann as Lambo's boss. These changes are necessary because current Quattro chief Heinz Hollerweger is retiring. Rumors of these exact shifts cropped up in Italian media in December. Winkelmann began leading Lamborghini in 2005, and he has been at the helm for massive growth at the company. In 2015, the Italian supercar maker delivered a record 3,245 vehicles, and it had just set its previous best of 2,530 units in 2014. His new role at Quattro GmbH puts Winkelmann in charge of Audi's equivalent to M at BMW or AMG at Mercedes-Benz. The division is responsible for the Four Rings' R and RS production models, the Audi Sport customer racing program, and Audi Exclusive customization service. "In the future, the Audi Sport brand is to be positioned more clearly," the company's announcement said, which hints at one of Winkelmann's duties. Domenicali has been closely associated with Lamborghini rival Ferrari during his career and had years of experience within the automaker's racing team. He started in financing at the Prancing Horse in 1991 and moved to business planning for the Scuderia Ferrari F1 squad in 1993. He held many positions there and eventually ascended to the top as team principal in 2008. Domenicali resigned from leadership in 2014 because of the team's poor performance, but Audi quickly snapped him up as its as Vice President New Business. He now gets the reins of one of Italy's premiere supercar makers. Related Video: Stephan Winkelmann to be new CEO of quattro GmbH As of March 15, 2016, Stephan Winkelmann (51) will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. Winkelmann was President and CEO of Automobili Lamborghini S.p.A. since January 1, 2005. Heinz Hollerweger (62), the current Head of quattro GmbH, is to retire after almost 40 years of successful work for Audi. "With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of quattro GmbH," says Rupert Stadler, Chairman of the Board of Management of AUDI AG.

Another Green Episode | Autoblog Podcast #665

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and West Coast Editor James Riswick for an episode dedicated to electric cars. First, they talk about what they've been driving, including the Ford Mustang Mach-E, the new base, rear-wheel-drive Porsche Taycan as well as the Polestar 2. Then they dive into some green news, including the reveal of the Audi E-Tron GT, the new Chevrolet Bolt EV and Bolt EUV and plans to go electric by companies like General Motors and Jaguar Land Rover. Autoblog Podcast #665 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving:Ford Mustang Mach-E Porsche Taycan Polestar 2  News 2022 Audi E-Tron GT revealed as sporty, electric cousin to Porsche Taycan 2022 Chevrolet Bolt EUV introduced along with revised Bolt EV General Motors sets goal of being carbon neutral, largely electric by 2035 Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: