2014 Audi R8 on 2040-cars

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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Audi first to bring LTE to the car later this year

It appears Audi will be the first to market with in-car LTE service later this year. We knew that BMW was working on LTE integration last year with its ConnectedDrive, and we've been told that, by the end of 2015, most General Motors products will have it, but LTE can be ordered on the S3 Sportback (pictured) as soon as July. Other models in the A3 line-up will add the option in November.
Inserting an LTE-enabled SIM card into the Audi's MMI navigation will make the S3 a WLAN hotspot that can quickly shuffle high-definition content from the cloud to the cockpit. It will also bolster Audi Connect services like Google Earth, Facebook and Twitter, e-mail, and streaming internet radio.
We've been told that we'll be offered the LTE option when the 2015 A3 sedan gets here in the spring of 2014. Since the service requires you to provide a SIM card, we expect that costs and data caps will be a matter between you and the service provider; speaking of which, Audi hasn't announced yet who that provider will be on this side of the Atlantic. The press release below has more details.

Audi reveals new beefed-up A8 L Security

Audi claims is the lightest armored vehicle of its kind.
If there were ever a sedan that deserved the descriptor of "luxury," surely it's the Audi A8. Particularly in long-wheelbase form. But for many of Audi's wealthy customers around the world - namely those in developing markets - there can be no greater luxury than security. And for just those customers, Audi has announced the new A8 L Security.