2012 Audi R8 on 2040-cars

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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2014 Audi R8 V8

Where to even begin with the Audi R8 V8.
Let's start with the Ferrari 458 Italia, a car that doubles the base price of the Audi. It's much more fun to drive than it is to talk about; discussions among enthusiasts usually begin with someone saying, "It's amazing!" and end with everyone else agreeing. Opposite that is the vast, swirling nebula of cars that are often more fun to talk about than they are to drive.
In between, there are very few cars that are as fun to discuss as they are to drive, and this Audi is one. It's a car that challenges our notions about its actual competitive set and, even better, its philosophical competitive set, its driving experience, its price, its future, its present viewed from the future, and its verifiable and/or potential pedigree.

Audi TT RS shows its meaner face in new spy shots

When it launched, the original Audi TT RS was considered quite a sharp combination, melding a 360-horsepower turbocharged engine and all-wheel drive into a rather lithe, little coupe. Audi is ready to revive that great idea and is preparing for a return on the automaker's latest platform. Thanks to these new spy shots from near the Nurburgring, we can at least get a good idea aesthetically of what's in store for this future member of the RS family. There's absolutely nothing subtle about the front end, and the camouflage does little to hide the larger intakes at each corner. In profile, you can also spot larger brake discs peeking out from behind the wheels, and the side sills appear slightly thicker than the current TTS. The rear is all business, as well, with a lower apron and two big oval exhausts. The new TT RS reportedly arrives in 2016, at least in Europe, and a debut is possible at the Geneva Motor Show in March. The coupe would then potentially come to the US later in the calendar for the 2017 model year. Unlike the last TT here, which got a manual transmission, rumors suggest that the latest one would only offer a seven-speed dual-clutch gearbox. There's not likely to be any disappointment about the power, though, because it supposedly grows to about 400 hp thanks to an upgraded 2.5-liter turbocharged five-cylinder. Related Video: