2012 Audi R8 5.2l V10 6 Speed Manual on 2040-cars

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Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.

Audi Q4 crossover starts production in 2019, Q8 in 2018

Audi's crossover line-up will be expanding in the next couple of years. The company announced production dates both for the already announced Q8 flagship, as well as its less-publicized Q4 compact. The Q8 will begin production next year at a plant in Slovakia that currently builds the Q7. The Q4 will start production in 2019 at a plant in Hungary that will also build the Q3. Audi has shown us concepts of the Q8 already, and we've seen prototypes undergoing testing. But Audi hasn't said much about the Q4 until now, and we haven't seen camouflaged examples running around yet. Audi says the Q4 will have a "coupe-style silhouette" and "be positioned between the Audi Q3 and Q5." Of course that second part you probably figured out based on the name. The description of its looks leads us to believe that this will be the production version of the Audi TT Offroad concept, pictured above, from a few years ago. However, don't expect the concept's 408-horsepower hybrid powertrain to be offered, at least not at the start. It's been a long time coming for this crossover. The TT Offroad was reportedly confirmed for production back in 2015. And last year, Audi secured the trademark for Q4 from Fiat Chrysler. With production starting in 2019, it will probably still be a while before we get a glimpse at the new SUV. Odds are, we'll see a concept early next year at the soonest, followed by the production model at the end of 2018. As for the Q8, we would expect to see the production model revealed at the end of this year, or possibly early next year. Related Video:

HERE's Real-Time Traffic pools live data from Audi, BMW Mercedes cars

Remember last week's news that German automakers were being accused of collusion? Here's a case where working together might pay off for drivers. Mapping expert HERE is launching a Real-Time Traffic service that pulls aggregated data from sensors in Audi, BMW and Mercedes-Benz vehicles that are actually out driving the road, making it the first commercial traffic service of its kind that collects real-time information from vehicles from competing carmakers, according to HERE. The car companies involved are actually all part-owners of HERE, however, after the mapping business was spun out of Nokia in 2015 and sold to the competing automakers as a joint venture. The HERE Real-Time Service is available to any customers across any industry, however, and boasts big improvements in features including traffic flow data, with a reach that extends to over 60 countries. In over 30 of the countries on that list, HERE also offers Traffic Safety Warning information, which will identify incidents on the road, as measured by hard-braking data. This allows real-time notifications to vehicles that could potentially prevent the worsening of these accidents. HERE is also in the process of adding more commercial vehicles as data sources for the Real-Time Traffic function, with "millions" of active vehicles in terms of consumer Audi, BMW and Mercedes-Benz vehicles on the road already. Clients for the service could include autonomous car technology companies, but also current Advanced Driver Assistance Systems (ADAS) as well as ride-hailing companies, urban transit authorities, city planners and logistics providers, to name a few.Written by Darrell Etherington for TechCrunch.Related Video: