2012 5.2 Used 5.2l V10 40v Automatic Quattro Awd Convertible Premium on 2040-cars

Auto blog

Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

2018 Audi RS3 Sedan to make US debut in 2017 [UPDATE]

UPDATE: We've heard back from Audi, and the statement was as expected. According to spokesman Mark Dahncke, there's "nothing we can share at this time." We really want the Audi RS3 to come to the US market, and based on a report from Car and Driver, it doesn't sound like we'll be stuck waiting that long. The report claims the new compact rocket sedan will debut next year as a model year 2018 vehicle. Beyond that date, C/D's report expands on some of the details we reported on in our RS3 Sedan report from February. It backs up the claim about a 2.5-liter, turbocharged five-cylinder, but instead of a 400-plus-horsepower engine, C/D's report says it'd be "close to" 400 hp. That power would come from a turbocharged, 2.5-liter five-banger that's distinct from the unit currently offered in the Euro-market RS3 Sportback and the last-generation TT RS (the new 2.5 would first debut in that car's replacement). The new powerplant would be paired with Audi's seven-speed S-Tronic. According to C/D, all this powertrain goodness will allow the new RS3 to hit 60 in four seconds flat and run up to 174 miles per hour. If correct, that means Audi's newest high performer will be a tenth of a second faster to 60 and have an extra seven mph on the high end than the most potent Mercedes-Benz CLA45 AMG. And while the two-door BMW M2 isn't necessarily a direct competitor – because coupe – it's worth pointing out that the RS3 will be 0.2 seconds faster to 60 and have an extra 19 mph to its top speed. While C/D's report cites a "highly reliable source" for its information, we've naturally reached out to Audi to confirm as much as possible. We'll update this post as soon as Audi's PR team gets back to us. The company basically gave the usual "No comment." Related Video: News Source: Car and Driver Rumormill Audi Luxury Performance Sedan

Audi R8 Spyder looks like heaven at the Green Hell

After Audi took the wraps off the new R8 coupe at the 2015 Geneva Motor Show, we knew it would only be a matter of time before the convertible version arrived. Now, we've spotted the droptop during testing on and around the venerable Nurburgring Nordschleife in Germany. The new Audi R8 Spyder is expected to closely mirror the fixed-roof supercar we've already seen. Only instead of a tin top, of course, it'll have a folding fabric roof mechanism. This goes against the recent retractable hardtop trend, and the featured is used by the Ferrari 488 Spider and McLaren 650S Spider. Some revised air vents appear to be part of the R8's convertible package, as well. Otherwise, we can anticipate the same specs as the R8 coupe. The latest model ditched the previous version's V8 engine in favor of 10-cylinder options: a 5.2-liter V10 with either 533 horsepower in "base" spec or 602 hp in the V10 Plus model. Both drive all four wheels through a seven-speed dual-cluch transmission. The jury's still out on whether Ingolstadt will slot a smaller engine option into the R8, particularly for markets where tax brackets are determined by engine displacement. But whatever the coupe gets, the convertible is likely to offer it as well. Related Video: