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2017 Audi A4 evolves into a larger, lighter luxury sedan [w/video]

Audi took the evolutionary, rather than revolutionary, approach when it came time to redesign the brand's A4. While the latest generation's look might not set hearts racing, a plethora of tiny tweaks by the engineers manage to make the the four-door larger, up to 264 pounds lighter, and slice the drag coefficient down to 0.23. Audi has made its modern reputation on the style and quality of its interiors, and the new A4 seems to make good on that tradition. In-cabin appointments and tech see a serious upgrade, including offering Audi's fully digital, Virtual Cockpit, instrument panel. In the US, the new A4 arrives for the 2017 model year offering power from either diesel or gasoline. The 2.0-liter TDI is essentially a carryover from the Audi lineup, but the 2.0-liter TFSI sees some big upgrades, including a new cylinder head. It's now rated at 252 horsepower and 273 pound-feet of torque. At launch here, all A4s get a seven-speed S-tronic dual-clutch gearbox. Front-wheel drive and Quattro all-wheel drive are available. For an added dose of forbidden fruit, you can check out the crimson A4 Avant in the gallery above the from Frankfurt Motor Show. Take a good look because this long-roof variant isn't coming to the US. Yes, we're listening to sad violin music, too. Although, the next Allroad is coming here eventually after that higher-riding wagon debuts.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

Audi S3 pitted against BMW M135i in track battle

Audi and BMW have long been enemies on both the road and the track, with their respective M and S/RS lines duking it out to the delight of auto enthusiasts everywhere. In this video from Evo, two of the rivalry's newest combatants take to the track - the Audi S3 and the BMW M135i.
The new Audi S3, which is finally coming to America, throws down with a 2.0-liter, turbocharged four-cylinder. 290 horsepower and 280 pound-feet of torque are deployed to a Quattro all-wheel-drive system via a six-speed, S-Tronic dual-clutch transmission, allowing the five-door Audi to scamper to 60 in under five seconds.
The BMW, which Americans will know as a long-roof version of the new M235i Coupe, comes to the track with 320 ponies and 331 lb-ft of torque. That's a good bit more than the Audi, but the M135i has only two wheels to send its power to, an eight-speed single-clutch automatic (a six-speed manual is available) and a slightly higher curb weight.