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Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

New Tesla, McLaren, and Ferrari models added to Takata recall list

UPDATE: A McLaren spokesperson confirmed to Autoblog that "a number" of McLaren models in the US, Japan, and South Korea will be recalled to fix non-dessicated airbag inflators. However, the recall only affects passenger airbags, as all driver's-side inflators use a different technology and are not affected. The timeline is still being determined. It's been more than two and a half years since the Takata airbag recall first made waves. Despite knowing which airbags were at fault and the exact cause of the failure, manufacturers like Audi, Ferrari, McLaren, and Tesla have been building and selling cars with defective airbags. Although it takes several years for the airbag to degrade to the point of failure, all of these new cars will eventually have to be recalled for replacements. It appears that time has come, as the National Highway Traffic Safety Administration has now issued a recall on some of these new models. Models from Tesla and McLaren have been added to NHTSA's recall list for the first time. Tesla is recalling every 2012 - 2016 Model S while McLaren is bringing back every model it's made since relaunching its road-car business in 2012. Not even the P1 is free from failure. Other automakers have expanded their affected-vehicle list. All of Ferrari's 2016 - 2017 lineup now falls under the recall and joins a number of previously recalled models, while Audi is recalling the 2017 R8. Since the recall started, dozens of automakers have recalled millions of affected cars to replace potentially fatal and highly flawed airbags that can deploy bits of metal at occupants. Eleven deaths in the United States are directly related to the faulty airbags. Before the recall, Takata held a sizable share of the airbag market. When the failures began to occur, some automakers were left with no alternative suppliers. As it takes a few years for the airbags to fail, automakers without other options faced a choice: they could either build cars that would be recalled in the future or stop building cars altogether until a secondary supplier could be found. These recalls seem to be happening so frequently that owners may not know what to do or where to check to see if their car is potentially affected. NHTSA is keeping a comprehensive list of all affected models. Their website can help owners determine if they have a potentially problematic airbag installed and the steps to take to replace it.

New Audi A5 to debut in Ingolstadt on June 2

Audi will introduce the second-generation A5 during a late-night lightshow at its Ingolstadt, Germany, museum on June 2. In the announcement, the company only called out the standard model, but a new S5 coupe is probably not too far behind. Details on the next A5 have been scarce, and spy shots haven't revealed much. Our most recent images come from June of last year and show a vehicle that more or less follows the current A5's theme – a two-door A4 with a few small visual tweaks to distinguish it from the sedan, including a wider stance. Expect an interior treatment very similar to the A4's as well. The new coupe's mechanicals should mirror those of the four-door as well. The A5 will likely stick with a 2.0-liter, turbocharged four-cylinder (the A4's currently makes 252 hp) and ditch the current car's eight-speed automatic transmission for a new seven-speed dual-clutch. Unlike the sedan, the coupe is likely to continue offering a six-speed manual, as it is positioned as a sportier option even if it shares the A4's platform. Front-wheel drive will be standard, while Quattro all-wheel drive will be the one to buy. The S5 should definitely offer a manual again, along with the S4's 354-hp turbo 3.0-liter V6 and standard all-wheel drive. A seven-speed dual-clutch will be an optional extra, again, just like on the S4. Timing of the new A5's arrival appears to have shifted. A leaked product roadmap originally called out April 2016 for the A5 and S5 hardtop and May 2016 for the Cabriolet versions. Based on the June 2 debut, it looks like Audi pushed those dates back, so we'd expect the new convertibles to make their debut sometime in July. The new A5 is pegged to arrive as a 2018 model. We'll have all the details on the new A5 Coupe when it debuts early next month. Related Video: