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Audi reportedly will cut costs by $12B to fund electric-car push

BERLIN - Audi aims to cut costs by 10 billion euros ($12 billion) by 2022 to fund a shift to electric cars as it seeks to move on after the emissions scandal, sources close to the carmaker said. Audi, Volkswagen's main profit driver, plans to bring five new all-electric models to market in coming years, starting with the E-Tron sport-utility vehicle (SUV) to be assembled from 2018 in Brussels. Despite run-up costs for its electric-car program, the luxury automaker wants to keep its operating profit margin at 8 percent a year at least, two sources close to Audi said. Its profit margin in the first half of this year was 8.9 percent. The bulk of the $12 billion cost savings would come from cutting research and development costs, the sources said. A spokesman at Audi's headquarters in Ingolstadt, Germany, declined comment. German business daily Handelsblatt reported the cost-savings target and profitability plans earlier on Sunday. Audi also aims to free up money for investments in zero-emission technology by developing a new production platform with Porsche, allowing both VW premium brands to save money by sharing components and modules. Audi is grappling with car recalls, prosecutor investigations, and persistent criticism from unions and managers over the diesel emissions scandal and its post-dieselgate strategy. Sources told Reuters on Friday that four of the brand's seven top executives are earmarked for dismissal in the near future. On Sunday, sources said the dismissals were discussed by supervisory board members last Thursday but a formal decision has yet to be taken. Reporting by Andreas CremerRelated Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: Reuters Green Plants/Manufacturing Audi Emissions Technology Emerging Technologies Diesel Vehicles Electric Luxury e-tron dieselgate diesel emissions

Audi trademarks SQ2, SQ4, Q9 and F-Tron nameplates

Audi is planning a whole raft of new models for the near future, and now we have further insight into what at least some of those models might be. The German automaker has reportedly filed trademarks for a series of model names, including SQ2, SQ4, Q9 and F-Tron.
Following in the footsteps of the SQ5 performance crossover, the SQ2 and SQ4 nameplates would seem to indicate that Audi is planning performance versions of its upcoming compact crossovers. The Q9 would suggest that a larger crossover is in the works to slot in above the already gargantuan Q7. And the F-Tron name could be used for a fuel-cell version of the A7 or other models, following a similar naming pattern to the e-tron range of electric vehicles.
Of course Audi could simply be filing these trademarks as a safeguard and may not actually build any of these models. But one way or another, it indicates a certain measure of intent exists as Ingolstadt gears up to expand its lineup with 11 new models in the next few years.

Audi S3 with manual transmission still on table for US

The fine folks at Fourtitude recently sat down with Audi of America President Scott Keogh, and among other things, learned that the potent little S3 sedan could be offered with a manual transmission in the United States someday. That sort of sounds like the usual company line to us, but Keogh reportedly said the company is "looking very closely" at adding the manual to the S3, which currently is only available with a dual-clutch automatic.
Fourtitude also brought up the possibility of a hotter RS3 - a vehicle we've seen testing before, as a hatchback. We don't doubt that this more potent compact is already a done deal, but Keogh reportedly mentioned that the sedan will get this treatment. An RS3 for the US? Sign us up, for sure.
Head over to the Audi enthusiast site to read more from their talk with the company's US boss.