2009 Audi R8 Phanton Black, R-tronic, 3 Year Warranty on 2040-cars

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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2016 Audi TT price increased to $42,900*

Audi has announced pricing for the new third-generation TT and second-generation TTS, and both models have received a moderate bump. Simply getting into the family will demand $42,900, or $2,550 than the current coupe. If you fancy a topless TT, the price has jumped from $43,350 to $46,400, or $3,050 more than the last one. The performance-oriented TTS and its 292-horsepower, turbocharged 2.0-liter, though, is easily the bargain of the range. At $51,900, it's $3,200 more than the current model. But where the normal TT only gets a nine-horsepower increase and stays even on torque output, the TTS has gone from just 265 hp to 292 ponies. Torque is up as well, from 258 pound-feet (the same as the normal model) to 280-lb-ft. Prices for the TTS Roadster, meanwhile, have not been announced. That said, considering the increases through the rest of the range, we'd expect the high-performance two-seater to come in at or around the $55,000 range. Considering our impressions during our first drive of the standard TT and the performance increase for the TTS, we must say, these price hikes don't seem exorbitant. Scroll down for the official pricing announcement from Audi. AUDI ANNOUNCES PRICING FOR THE ALL-NEW TT MODEL LINE The quintessential design icon boasts a new driver-focused interior and true sports-car performance TT sets standards for in-vehicle technology with the Audi virtual cockpit - a fully digital instrument cluster Virtual cockpit powered by first automotive NVIDIA® Tegra® 30 processor integration May 06, 2015 | HERNDON, Virginia -- Audi today announced pricing for the all-new 2016 Audi TT model line. The iconic vehicle boasts an exciting new design characterized by the use of innovative technologies and driver-focused performance. Design and Body The third generation TT pays tribute to its past where the model took the design world by storm, with a modern take on the bold original, with short overhangs, broad wheel arches and a lean a muscular stance. Standard full LED headlamps exude modern sports car appeal, with a broader and flatter Singleframe® grille, sharp contours across the hood, electric rear spoiler and new centrally mounted round exhaust tailpipes are an incorporated design cue from the iconic first generation model . The all-new TT front end and floor assembly are made of high-strength and ultra-high-strength steel components, while the superstructure comprises aluminum castings, extruded sections and panels.

Audi planning A9 electric vehicle to challenge Tesla

It looks like we have another "Tesla Fighter" on our hands. Various higher-end automakers have announced plug-in luxury sports sedans that would likely take on the California-based electric-vehicle maker, and Audi now appears to have joined that group. The badge is A9, and it may be available to the public by the end of the decade, UK's Autocar reports. The Audi A9 E-Tron could be a beast. The car will deliver 429 horsepower via three electric motors – two driving the front wheels, one driving the rear. The sedan will be equipped with a 95-kilowatt-hour battery that will enable a 310-mile single-charge range (on the more generous European driving cycle). Lots of parts and features will be shared with the battery-electric SUV Audi is also planning. Where it really gets fun is the prospect of the sedan having "torque vectoring," in which power can be shifted from side to side in order to boost handling. Additionally, the car could have a wireless, inductive charging option as well as an auto-parking feature for positioning over the floor-mounted charging module. No word on how this car will be priced, but we're guessing quite high. Audi CEO Rupert Stadler has gone on record saying that the German automaker wants to have three all-electric models available to the public by 2020, though hasn't said anything specific about a high-end battery-electric sedan that would be geared to take on the Tesla Model S. The company did introduce its E-tron Quattro concept last year, though, and Audi has said it aims to have as much as 25 percent of its sales be of the plug-in variety by 2025. There's a chance for that if the A9 e-tron is as enticing as it appears to be. Related Video: