2009 Audi R8 Base Coupe 2-door 4.2l Twin Turbo Carbon Fiber on 2040-cars

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Audi Airomorph is a sleek shape-shifting senior thesis

Eric Kim just graduated from the from the Art Center College of Design in Pasadena, CA, at the end of the spring 2014 semester, and for his senior thesis project he came up with this futuristic Audi endurance racer called the Airomorph. He even got some input Audi designer Kris Vancoppenolle.
The Airomorph imagines a future Audi racer for Le Mans that features adjusting fabric panels to fine-tune the car's aerodynamics as it laps the course - a technology inspired by catamaran racing. "I started from scratch and had the freedom to deliver and execute a white space design for the future," said Kim to Autoblog via email. It's also somewhat similar to the idea behind BMW Gina concept, although Kim says that wasn't an inspiration for his design. The body here is made from a single piece of a silver, expansion-resistant material stretched over a frame underneath. The fabric anchors at the wheels, front and rear section with movable cables, and hydraulic actuators pull the wires to shift the aero as needed.
The actual shape echoes Audi endurance racers from the past and present. In profile, you can easily see the current R18 with its arcing cockpit and fin down the rear. Of course, that's interpreted through a little bit of Blade Runner with the covered wheels sticking out from the body. The front shows the rectangular shapes from the earlier R15. There doesn't appear to be any way to actually see out of the vehicle, though.

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Audi A3 outselling Mercedes CLA 2 to 1 in its first 3 months on sale

The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
The CLA was one of the hottest new cars of last year. Mercedes even called it the company's best launch in 20 years, but it sees as if that early sales performance has not been sustainable. According to Bloomberg, the CLA has seen its sales drop year-over-year in seven of the last eight months, and the new A3 came at just the right time to fill that void.
In June, Mercedes shifted 1,658 CLAs in the US, compared to 2,452 for the A3. The Merc has sold more units so far this year but only because the Audi sedan has only been on sale for three full months. With the two cars being relatively comparable as compact, front-wheel-drive, German luxury sedans, it appears buyers prefer the Four Rings over the Mercedes star, so far at least.