2009 Audi R8 4.2l on 2040-cars

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1,682 miles in a 2014 Audi A8 L TDI - Part 1

We're going to skip the joke - because this isn't one - and get straight to the punchline: If the forthcoming 2014 Mercedes-Benz S-Class looks like it will lead the segment in interiors, the 3.0-liter turbodiesel in the 2014 Audi A8 L TDI takes the head of the table when it comes to engines.
After joining Audi for the 12 Hours of Sebring, we stood in the parking lot of The Inn On The Lakes on Sunday morning, our thousand-yard stare interrupted by the Citgo gas station across the street. We had one key, three bags, one white A8 L TDI, something like 17 gallons of diesel in the tank and one week to burn through it. For the purposes of a Quick Spin, we could have simply traipsed around the central Florida outback, all citrus, dusty scrubland and diners lifted from Cronenberg films, made short work of measuring the refinement and potential rarefaction of the oil burner under the hood and made our way back to the Orlando airport.
But dear readers, where would the adventure be in that?

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi prepping A5 Sportback for US market

Audi is prepping one of its European-market models for the US market. No, it's not the RS3. Or the RS6. Or even an RS model at all. Sorry. Instead, just be happy we might be finally seeing the handsome A5 Sportback on American roads. Automotive News is citing Audi of America boss Scott Keogh, who hinted that a third A5 body style would be offered in the very near future. And since there are only three A5 body styles – coupe, convertible, and Sportback – and Americans can already buy the first two, the five-door variant is almost certainly what he was referring to. "I feel confident that there will be another variant of the A5 that will be a real home run," Keogh told AN during the US launch for the new A4. Keogh then went on to make the same argument we made above, that Audi only has one more A5 body to sell over here. Audi sells the Sportback with a number of powertrains in Europe, including gas, diesel, and S performance varieties, but we'd expect the US-spec model to mimic the new A4. That means the only choice facing owners would be whether they went for front- or Quattro all-wheel drive. According to Automotive News, we can expect some kind of announcement on the A5 Sportback ahead of the second quarter of 2017, when it's expected to go on sale. We're impatient, though, so we reached out to Audi for confirmation. As soon as they respond, we'll update this post. Related Video: