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Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

2014 Audi SQ5 ditches diesel, still packs a punch

Over in Europe-land, the Audi SQ5 is a diesel-powered monster capable of sending a whopping 479 pound-feet of torque to its wheels. Naturally, this beast isn't coming to the States, but that doesn't mean we're missing out on the whole SQ5 experience altogether. At the Detroit Auto Show this week, Audi is debuting a new gasoline-powered version of the hot crossover, and while it's not quite the oil-burning dreamboat we've lusted after from afar, we certainly wouldn't kick it out of bed.
Instead of a diesel, we get a boosted version of Audi's supercharged 3.0-liter V6, good for 354 horsepower and 346 pound-feet of torque. Running through an eight-speed automatic transmission, the SQ5 will reportedly be able to fire off 0-60 times in the low-five-second range and will top out at an electronically limited 155 miles per hour. Suspension upgrades are on hand to improve road-going prowess, but also lower the Q5's stance a bit, too.
Because this is an S model, there are plenty of visual upgrades on hand, including a more aggressive front fascia, 20-inch wheels and some pretty new colors including Estoril Blue and Panther Black. Interior upgrades like Alcantara trim and aluminum brightwork add to some sportiness from the cockpit view, as well.