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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

CO2-neutral* Audi A3 G-Tron goes on sale in Germany

The Audi A3 Sportback G-Tron has been on our natural gas-powered radar since it was unveiled at last year's Geneva Motor Show. Just before the big show starts up again this year, Audi put the new G-Tron vehicle on sale in Germany today, starting at 25,900 euros ($35,400 US). Anyone who opts for the Audi e-gas fuel card will be able to cruise the Autobahn knowing that their emissions will be CO2-neutral. That's because Audi has built an e-gas plant in Werlte in Lower Saxony, Germany that creates a synthetic methane that is compatible with natural gas from a process that uses "green electricity" to "[bind] as much CO2 as is released when the Audi A3 g-tron is driven in gas mode." Your own A3 G-Tron doesn't burn the carbon-neutral fuel directly, but the automaker will track how much is spent using the fuel card and make sure "that exactly this amount of Audi e-gas is fed into the German natural gas network." Audi charges 14.95 euros a month to use the card. Burning that e-gas in the A3's 1.4-liter TFSI engine can put out 110 horsepower (you can also burn regular natural gas or gasoline) and offers fuel economy of between 3.2 and 3.3 kilograms of gas per 100 kilometers on natural gas Audi A3 g-tron: Advance sales get the green light Ingolstadt, 2014-02-13 Audi A3 Sportback g-tron available to order from February 13 CO2-neutral mobility with the Audi e-gas fuel card Prof. Dr. Ulrich Hackenberg: "Audi e-gas is an important pillar of our sustainability strategy" The Audi A3 g-tron is all set to hit the roads. Advance sales at dealerships in Germany will kick off on February 13. The basic price will be 25,900 euros. Using the Audi e-gas fuel card, customers can opt for Audi e-gas to power their A3 g-tron without impacting the environment if they wish. The Audi A3 g-tron forms part of a new, integrated and sustainable mobility concept from the brand with the four rings. Its 1.4-liter TFSI engine developing 81 kW (110 hp) can be operated using either natural gas, e-gas generated by Audi or gasoline. In pure e-gas mode the g-tron is entirely CO2-neutral. Audi e-gas is a synthetic methane that is produced at the Audi e-gas facility located in Werlte in Lower Saxony, Germany – the world's first industrial power-to-gas plant. An A3 Sportback g-tron fueled by Audi e-gas is currently the most environmentally friendly form of long-distance mobility.

Audi waxes poetic about Le Mans

Audi did it again this year at Le Mans, but it wasn't arguably a harder job than it's been in the past few years. The Four Rings has put together a five-minute recap of the 24 hours in the wet and the dry at La Sarthe, showing a lot of the low points and the one high point that makes them all worth it.
Perhaps even better than the footage are the driver interviews. Audi has owned Le Mans for more than a decade, but none of the drivers take it for granted - team driver Marc Gene said, "I also think that Le Mans picks the winner... At some point, he just decides which car and which drivers are going to win that race."
You can check it out in the video below. And be sure to hang around for the tribute at the end.