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Audi launches 2014 TDI models with hilarious spot

Thu, 05 Sep 2013

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

A luxury crossover for people who like to drive | 2018 Audi Q5 First Drive

Fri, Oct 7 2016

1.6 million. That's how many Q5s Audi has sold since the model's 2008 debut, making the agreeable but stylistically neutral sport-ute the best-selling premium SUV on the planet. One in four Audis sold is a Q5, which is a big part of why the German carmaker made significant improvements intended to ensure the 2018 Audi Q5 is another success story. For starters, the Q5 has swollen in size. Not by much – we're talking 1.3 inches in length, half an inch in wheelbase, and incrementally more height – but enough to boost rear legroom by 0.39 inch and add 0.31 inch to rear headroom. If you're worried that curb weight has bloated in direct proportion to the larger footprint, fear not: The 2018 model is actually up to 198 pounds lighter than the model it replaces, thanks to a carefully modulated blend of high tensile steels and aluminum in the chassis, and incremental weight savings throughout. Two turbocharged engines are available: the Q5's 2.0-liter TFSI engine producing 252 horsepower and 273 pound-feet of torque (doing the 0-to-62-mph sprint in 6.4 seconds), and the SQ5's 3.0-liter TFSI mill that turns 354 hp and 369 lb-ft (capable of whisking it to 62 mph in 5.2 seconds). The 2.0-liter meets a new seven-speed dual-clutch S tronic transmission, while the beefier 3.0-liter gets a conventional eight-speed torque-converter-equipped gearbox to handle the higher torque. Audi's new Quattro ultra setup (already seen in the A4 and Q7) offers fully variable torque distribution that helps achieve 20/27 mpg with the 2.0-liter and 18/26 mpg for the 3.0-liter. The system can de-couple the rear axle via an electronic clutch, which improves fuel economy; with 100 percent of torque directed to the front wheels during straight-line driving, the parasitic losses of running power needlessly through the rear differential are avoided, while a second clutch controls front/rear torque distribution. Audi says the ultra setup works proactively, not reactively, using torque vectoring to distribute power and anticipating changes in vehicle dynamics 500 milliseconds before the torque is redistributed. While there are numerous tech updates under the skin, the body itself is very familiar. In person, the Q5's looks are tweaked ever-so-slightly thanks primarily to a curvier, crisper character line that is so sharp, it casts its own shadow under certain lighting conditions. Inside, a Q7-like upgrade gives the cabin a more sophisticated feel.

2016 Audi S6 Quick Spin [w/video]

Wed, Jul 8 2015

Back in my salad days, when I was rocking a the greatest Civic Si of all time, the occasional pair of leather pants, and a yen for malt liquor and grass (both of which quickly put an end to the leather pants), a car like the 2016 Audi S6 would've made my head explode. "What's that?" I might have asked. "A roomy four-seat Audi with more than 400 horsepower and all-wheel drive, that looks like it was sculpted by Ralph McQuarrie? Pushing 30 mpg and under five seconds to 60 miles per hour? The hell you say." And that's even before Future Me showed Skinny Me an interior full of carbon fiber and aluminum, God's own quilted-leather sport buckets, and a 'radio' that would've made my Dreamcast look like an Atari 6400. (If you haven't picked up on the vibe yet, I was kind of a weird nerd in the late '90s.) Gentlemen, we live in the future; I just drove a mid-cycle-refresh Audi that proves it. Driving Notes The 4.0-liter, turbocharged V8 is tailor-made for smoothly pulling around anything less-well-endowed than the M5/E63/CTS-V set. Now up to 450 horsepower and 406 pound-feet of torque (versus the 420 hp and 406 lb-ft of last year's model), there's enough pull in the easily accessible powerband to satisfy all but lunatic drivers. It doesn't feel staggeringly fast, but that's only because 500 horsepower has become so commonplace in the new uber sedan game. It's quick enough. Remember when 250 hp was a crazy number? The car sounds like it has a V8, too. That may seem obvious, but in Generation Direct Injection things tend to get a bit clattery. You'll get some of that if you open the hood with the engine running (as I did in one of the Short Cuts above), but none where it counts: behind the wheel, windows up, stereo down, foot to the floor. That recipe delivers a hushed, baritone-sung song about understatement. Less subtle is the braking force when used at or near the top of its ability. After a moment of surprise and delight while decelerating in normal traffic, I went back-road hunting to test a few pseudo panic stops. Vented 15.7-inch front discs, with 14-inchers in the rear, provided a fast and steady haul-down from 70 miles per hour. Remember when wheels were 15 inches? I mean, you need those big brakes and potent engines to move and stop a car this hefty. With a base weight of 4,486 pounds – no doubt heavier still in my loaded, Dutchman-driven example – it still kind of blows my mind to see the 27-miles-per-gallon highway number.