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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

The Audi RS5 takes aim at the BMW M4 and Mercedes-AMG C63

The current generation of the Audi A5 has soldiered on for the past 10 years, an eon when it comes to automobiles. Though we've seen and driven its replacement, the new car hasn't quite made it to market. As with most of Audi's lineup, the car is expected to come in three versions. While the full reveal and first drive reviews of the A5 and S5 took place late year, until now we haven't had a peek at the range topper Audi RS5. It sits on Audi's B9 platform shared with the Audi A4 sedan. Essentially, it's Audi's equivalent to the BMW 4 Series or the Mercedes-Benz C-Class coupe. In the case of the RS5, compare it to the BMW M4 and the Mercedes-AMG C63. Like its rivals, the RS5 sits longer, lower, and wider than its sedan stablemate. The RS features aggressive front and rear fascias and a set of unique wheels. While the styling of the new model may look evolutionary, it is indeed all-new inside and out. The two cars in these photos are wrapped in camouflage that covers everything below the beltline. The general shape of the bodywork looks the same, but the front and rear are slightly restyled. The front now has larger air intakes in the corners and a lower chin spoiler. Out back, the dual single-exit exhaust pipes give the RS model away. The S5, like all S models, features quad exhaust tips. The rear bumper is slightly modified, but all in all it's not far off from the A5 and S5 models. Audi's styling is always conservative, so this should come as no surprise. There's no word as to what's resting under the hood, but look for forced induction and six cylinders, possibly pulling something from the Porsche Panamera. As with every other Audi performance car, power will be sent to all four wheels through the latest generation of the Quattro all-wheel drive system. Look for a full reveal in the next few months, possibly as soon as March at the Geneva Motor Show. Related Video:

Le Mans champion Allan McNish retires from LMP1 racing

Having won the 24 Hours of Le Mans three times, the American Le Mans Series title another three times and, most recently, the FIA World Endurance Championship, Allan McNish doesn't have much left to prove. Which is why he's retiring, ending this stage of his 33-year driving career on a high note.
In a statement just released by McNish himself and his team at Audi, the Scotsman said "I've had a fantastically successful time with Audi and feel it's the right time to step back from Le Mans sports-prototype racing and to look at other opportunities."
Just what those other opportunities might be is another matter. He's raced in DTM, Formula One and the International Formula 3000 series, where he won two races in 1990. McNish, 44, is also part of the BBC Radio's F1 commentary team, serves as president of the Scottish Motor Racing Club and is often called upon by the FIA to act as a grand prix race steward. Audi says he'll continue to be part of the team, just not in the driver's seat. Given his success in endurance racing, he's surely got a wide variety of opportunities to pursue, and we're looking forward to seeing where he lands.