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Audi's next S7 spotted sporting Prologue-inspired nose

Our spy photographers caught the next-generation S7 testing at the Nurburgring, and this newest version, while still retaining the S7's hatchback profile, updates it with design cues from the Prologue concept. The front is the most distinctly updated part of the car, and pulls the most from the concept. The grille has been widened and given more defined corners that exaggerate the hexagonal shape. The headlights have been slimmed down and are more in line with the grille. These changes give the front of the new S7 a lower, wider look than its predecessor. Speaking of grilles, we also spot a heat exchanger tucked inside the grille opening on the left corner. We're not sure if this is an intercooler, an additional radiator or perhaps an oil cooler, but clearly something needed a bit more airflow. We don't really have any indications of what powertrain the new version will have, but it will probably have a higher output than the current 450-horsepower S7. Moving around to the back, the much-loved arching hatchback profile drops to a revised tail. The taillights, like the headlights, are more slender than they used to be, and they also appear to have been stretched closer to the center of the rear fascia. The base of the hatchback opening appears to have been widened as well. This doesn't have much of an effect on style, but it should make it easier to load cargo into the S7 and its stablemates. As for when we'll see this new hatch revealed, we're not sure. But this prototype looks close to production-ready, so we could see a debut soon, perhaps sometime next year. Related Video: Featured Gallery 2018 Audi S7 spy photos View 19 Photos Image Credit: CarPix Spy Photos Audi Hatchback Luxury Performance audi s7

Audi SQ7 TDI would make a compelling option in the US

Intrigued by the prospect of the new Audi SQ7 TDI? We are. And promising though the signs may look, we'll likely still have to wait a while before Audi confirms whether it will bring the new performance diesel crossover to North America, much less announce pricing. But based on the sticker just attached in Europe, the SQ7 looks like a compelling choice – if a difficult one to compartmentalize. Audi has priced its new top-of-the-line crossover at 89,000 euros. Adjust for taxes and exchange rates, we'd likely be looking at an MSRP of roughly $86,000 in US showrooms, if and when it gets the green light from Ingolstadt to embark on the the transatlantic voyage. That places the SQ7 above any diesel crossovers we get in the US, but significantly undercuts the large, gasoline-powered performance SUVs we do get – like the BMW X5 M ($99k), the Mercedes-AMG GLS63 ($124k), and the Porsche Cayenne GTS ($95k) or Cayenne Turbo ($115k). The diesel performance version of the Q7 has more direct competition overseas in the forms of the Porsche Cayenne S Diesel and BMW X5 M50d – but the Audi offers a bigger bang for only a little more buck (or euro) than either. Where Porsche offers 385 horsepower and 627 pound-feet of torque for ˆ87.4k, and the BMW boasts 381 hp and 545 lb-ft for ˆ85.7k, the Audi trumps both with a prodigious 435 hp and a massive 664 lb-ft for only a little more cash. The SQ7 also outperforms both by a significant margin, reaching 62 miles per hour from a standstill in a scant 4.8 seconds, versus the 5.3 achieved by both the Cayenne S Diesel and X5 M50d. That places Audi's latest in something of a category of its own, leaving its similarly priced but less potent diesel competition in its wake. And with more torque but less power, it rapidly encroaches on the levels of performance offered by the top gasoline-powered performance crossovers – whose 0-62 sprints range from 4.2 seconds (in the X5 M) to 4.6 (in the GLS 63). The question on our minds is whether Audi will bring the new SQ7 TDI to these United States. Our sources tell us the chances are good, but far from confirmed. Our hopes were further raised by its appearance in the latest Captain America movie. But it's the SQ7's performance vis-a-vis the competition – difficult as it may be to categorize – that has whetted our appetites the most.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.