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2017 Audi A4 2.0T Quattro Second Drive

Never mind the impending bubble burst, it's technology's time and Audi couldn't be happier. The 2017 A4 is the latest attempt to prove beauty and brawn can't beat intelligence outright. And this is the company's best case in 20 years. For two decades, the A4 has been the backbone of Audi's lineup and key in its resurgence in the post-Unintended Acceleration days. This car has managed to build up a successful following by being an alternative to the more popular BMW 3 Series and Mercedes-Benz C-Class while being nearly as good, if not actually better, than the competition. Audi chose to stake a claim in simple clothes covering technology that was more intuitive than some, being different without being difficult. But Audi is as much a part of the establishment as its big rivals now, so it's not getting any alternative breaks anymore. It's the young tech startup that's finally a grownup – and learned to dress like one. While Jonathon Ramsey got to drive this new A4 last fall in Italy, Audi sent me to San Diego last week to drive the US-spec model that goes on sale in a couple of weeks. And, in short, if you liked the old A4, you'll really like this one. If you liked the old A4, you'll really like this one. The fact this model is known internally at Audi as "B9" is a coincidence when you think about its exterior design. The new A4 is certainly attractive, but you'll have to be a huge Audi aficionado to differentiate this over the old car at a glance. And I dare you to find someone who's actually offended by any part of the design. Some creases lower down on the side of the new car help eliminate the bloated look of the outgoing model, without adding too much fuss. Audi still has Acura beat in the "precision" race. Other new details of note are a wider grille and slimmer headlights (xenons are standard, full LEDs optional) that make the front of the A4 look lower than before, and new sequential turn signals out back that are just fun to watch in traffic. Changes are far more noticeable inside. The tall, somewhat slab-sided dash of the old car is gone and replaced by something with a more airy feel that we've seen in the TT and Q7. There's less of a black dash to get in the way of the expansive windshield and generous side glass, all unusual in today's automotive landscape. You're going to enjoy the fact you can see out of the A4.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Audi buys Ballard fuel cell patents for $80 million

While some auto companies (e.g., Toyota and Hyundai) are giving away some hydrogen fuel cell patents, others are paying a pretty penny to gain access to the H2 tech. Audi announced today that it has purchased a suite of fuel-cell patent from Ballard Power Systems. The deal between Volkswagen Group and the Canadian fuel cell pioneer is worth over $80 million US. Unsurprisingly, the value of Ballard's stock shot up about a dollar (to $2.61 as of this writing) on the announcement. VW and Ballard will also extend their development agreement, originally scheduled to end in 2017, to March 2019, and possibly another two years after that. Thus far, the deal – which revolves around the "design and manufacture of next-generation fuel cell stacks" for VW's H2 demonstration program – and Ballard says it is a leader in "critical areas of fuel cell product design – including the membrane electrode assembly (MEA), plate and stack components – along with certain testing and integration work." At the LA Auto Show last fall, VW showed off a Golf SportWagen and a Passat with a hydrogen hybrid HyMotion powertrain as well as a Audi A7 Sportback H-Tron Quattro. Audi buys fuel-cell patents from Ballard Power Systems Development agreement with Ballard extended until 2019 Audi's Head of Development Prof. Hackenberg: "The entire VW Group will use these patents." Ingolstadt/Burnaby, February 11, 2015 – AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019. The purchase of these patents will provide new impetus for the development of fuel-cell drive systems at Audi, VW and the Volkswagen Group. As explained by Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG and responsible for the steering of the development departments of all brands in the VW Group: "Audi is acquiring these strategically important patents for the entire group and will make them available to all the brands. In this way, we are securing crucial expertise that will provide new impetus for the further development of this technology." Ballard Power Systems Inc. is based in Burnaby, Canada, and is one of the world's leading companies in the technology of proton exchange membrane fuel cells.