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Audi Q4 crossover starts production in 2019, Q8 in 2018

Audi's crossover line-up will be expanding in the next couple of years. The company announced production dates both for the already announced Q8 flagship, as well as its less-publicized Q4 compact. The Q8 will begin production next year at a plant in Slovakia that currently builds the Q7. The Q4 will start production in 2019 at a plant in Hungary that will also build the Q3. Audi has shown us concepts of the Q8 already, and we've seen prototypes undergoing testing. But Audi hasn't said much about the Q4 until now, and we haven't seen camouflaged examples running around yet. Audi says the Q4 will have a "coupe-style silhouette" and "be positioned between the Audi Q3 and Q5." Of course that second part you probably figured out based on the name. The description of its looks leads us to believe that this will be the production version of the Audi TT Offroad concept, pictured above, from a few years ago. However, don't expect the concept's 408-horsepower hybrid powertrain to be offered, at least not at the start. It's been a long time coming for this crossover. The TT Offroad was reportedly confirmed for production back in 2015. And last year, Audi secured the trademark for Q4 from Fiat Chrysler. With production starting in 2019, it will probably still be a while before we get a glimpse at the new SUV. Odds are, we'll see a concept early next year at the soonest, followed by the production model at the end of 2018. As for the Q8, we would expect to see the production model revealed at the end of this year, or possibly early next year. Related Video:

First impressions of Audi's next TT interior and Virtual Cockpit [w/video]

Not content to pummel CES show goers with laser lights and self-piloting vehicles, Audi has also pulled the wraps (well, some of the wraps) off the interior of its upcoming next-gen TT. While the car itself wasn't on hand for us to check out, Audi did mock up the cockpit, complete with its all-new Virtual Cockpit central display and the latest iteration of the company's Multi Media Interface (MMI).
Virtual Display is Audi's new brand name for a completely digital reinterpretation of the instrument binnacle, by way of a 12.3-inch TFT screen. Audi tells us that there are two operable modes for Virtual Display: in the standard mode, an average-sized tachometer and speedometer flank a smaller infotainment portion in the center. Infotainment mode, meanwhile, shrinks the gauges to discreet circles and allows the navigation map, audio controls, or whichever system is being operated by the driver, to fill the remaining screen real estate.
This design, says Audi, allowed engineers to slim down the size of the center console as a whole, without reducing function for the driver. We can say that it looks very impressive as a demonstrator, but we will need some time with it in a moving vehicle before we're convinced it isn't slightly more distracting that a traditional setup.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.