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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Recharge Wrap-up: Audi Q5 EV built in Mexico, Tesla's $1.26B expansion

Audi will build an electric version of its Q5 in Mexico, according to anonymous sources close to the matter. Audi plans to shift all Q5 manufacturing to its $1.3 billion factory in San Jose Chiapa, which is set to open this fall. Initially, the company will build internal-combustion Q5s at the plant, with an electric version to be introduced in the near future. One source tells Automotive News Europe that Audi is currently training personnel ahead of the facility's opening. The Q5 is currently built in Ingolstadt, Germany, with some being assembled in China and India for sale in those markets. Read more from Automotive News Europe. Tesla is applying for $106 million in tax breaks as it expands its Fremont factory to the tune of $1.26 billion. The expansion comes as the electric automaker looks to accelerate production in order to meet demand for the upcoming Model 3 sedan, and the buildout will include a new production line dedicated to the model. Tesla plans to ramp up production to 500,000 units a year in 2018, though Tesla CEO Elon Musk says the Fremont factory could potentially build a million cars annually. Read more at Electrek. Formula E is partnering with the sports charity StreetGames to help bring sports opportunities to disadvantaged communities. DS Virgin Racing driver Sam Bird, who is currently in third place in the 2015/2016 season's driver standings, will head to his hometown to join Roehampton FC for a soccer tournament on June 27. "If I hadn't been a racing driver, I'd like to think I could have had a career as a professional footballer," Bird says, "so I might be able to give them a few hints and tips on ball control as well as explaining car control!" StreetGames will also be represented at the London ePrix with sports activities for attendees. Read more from Formula E. Related Video: Featured Gallery Tesla Model 3 View 18 Photos Related Gallery 2014 Audi Q5 TDI View 28 Photos News Source: Automotive News Europe, Electrek, Formula E Government/Legal Green Motorsports Plants/Manufacturing Audi Tesla Green Automakers Electric recharge wrapup

Audi rumored to leave top-tier endurance racing after 2017

Volkswagen's ongoing diesel scandal is turning out to be an expensive problem for the German automaker. With a recent settlement expected to cost the company up to $14.7 billion, the company is scrambling to find ways to save cash. In light of this, Audi could be pulling out of the highest class of endurance racing, which it has dominated for years. A report from Germany's Auto Motor und Sport, indicates that Audi has already finalized the automaker's departure from the World Endurance Championship's top-tier LMP1 class after the 2017 season. Another report by Autocar cites an unnamed insider to corroborate the LMP1 exit rumors. The report fingers the VW Group's ongoing diesel scandal's financial fallout as the main culprit for Audi bowing out of LMP1. The move to could also be due to the group's decision to move away from diesel technology. Audi's LMP1 car, the R18, utilizes a V6 turbo-diesel engine. The Porsche 919 Hybrid, on the other hand, uses 2.0-liter turbocharged V4 engine that runs on gasoline. Audi has won the legendary 24 Hours of Le Mans 13 times since 1999, making Audi an unstoppable force in endurance racing. Porsche, Audi's corporate sibling, reentered endurance racing with a LMP1 competitor of its own in 2014 and won the constructor's championship last year. Audi's decision to leave LMP1 could give Porsche a shot at creating its own Le Mans-winning dynasty. Autocar reports that Audi is expected to continue fielding cars in other WEC classes, like GT3 and GT4, and perhaps the brand will even enter Formula E. We reached out to Audi for some clarification on the matter and a spokesperson stated that the rumors were "pure speculation at this point." Related Video: News Source: Auto Motor und Sport, AutocarImage Credit: Audi Motorsports Rumormill Audi Porsche Volkswagen Diesel Vehicles Hybrid Racing Vehicles vw diesel scandal rumor world endurance championship wec porsche 919 hybrid