Awd 3rd Row Heated Seats Leather Bose Sound on 2040-cars

Auto blog

Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification

2014 Audi SQ5

It may be obvious at this point, but here in the United States, European manufacturer routinely give us the short end of the stick. Now, I'm not talking about models or brands that don't come here, like the Mercedes-Benz A-Class or the entire Renault line. No, instead, I'm referring to cars that are sold right here in the Land of the Free in one bodystyle, while Europe enjoys the same vehicle with a wider variety of configurations.
A prime example of this is the Audi S4/S5 line. In America, we can have the supercharged twins in two-door coupe, four-door sedan, and cabriolet body styles. Meanwhile, our Euroland cousins get the same trio of bodystyles, as well as the A5/S5 Sportback, a characterful 'four-door coupe,' and a versatile hauler, the S4 Avant. At first glance, Audi of America lacks a vehicle that can compete with the latter's blend of performance, versatility and subdued looks. So, what's an American with around $60,000 and an obsession with quick, conservative haulers to do? Well, he can buy an SQ5. (Though it bears mentioning, our US-spec SQ5 is vastly different than what's available to our European friends.)
The SQ5 has a huge number of things going for it that make it a viable alternative to a proper hot wagon, and foremost among them are its looks - this is a sleeper. Audi has thankfully decided not to molest the clean looks of the standard Q5 when penning the sportier model.

Junkyard Gem: 1987 Audi 5000 S

U.S.-market Audi sales climbed steadily in the 1980s, and the third-generation Audi 5000 (known as the Audi 100 outside of the United States) was a big part of that success. Then, in 1986, "60 Minutes" aired the infamous "Out of Control" report about the 5000's alleged propensity to put itself into gear and crash into stuff at full throttle. U.S. Audi sales went into the crapper straight away, and they stayed there for years. Here's one of the '87s that did sell in the aftermath of the unintended acceleration debacle, spotted in a California wrecking yard. The 5000 was big, comfortable, futuristic-looking (sporting flush glass long before most of Audi's competitors), and lent an air of European sophistication to its American drivers. Sure, 5000s broke down frequently, but daily-driving cutting-edge technology comes at a price. Just 82,699 miles, and the interior is in excellent condition. Perhaps this car was driven sparingly and religiously maintained, or maybe something expensive broke 20 years ago and it sat in a garage until now. I am assuming that there was a heart in this sticker, not a skull-and-crossbones or other non-love-related symbol. Audi recalled all the automatic-equipped 5000s extant in the aftermath of the unintended acceleration drama, installing these stickers on the gearshift consoles. Sure, the problem was more likely to have been caused by drivers mixing up the pedals than by mechanical failure (unlike, for example, the all-too-real "park-to-reverse" defect in 23 million vehicles that Ford didn't have to fix, a few years earlier), but Audi's fixes may have saved some lives. Here's an Audi PR film about the issue, released about the time today's Junkyard Gem was rolling off the showroom floor. Audi dumped the 5000 name for the 1989 model year, calling these cars 100s and 200s. There's a lot of interesting automotive history in your local U-Wrench-It yard! Related Video: