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Auto blog
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
It's a good time to get a great deal on a new sports car
Wed, Apr 21 2021Anyone who regularly follows our reporting on the biggest discounts on new cars already knows that the largest sums of money are generally lopped off the sticker prices of the priciest vehicles. It just makes sense. The formula holds true in April, with the 2020 Audi R8 leading the way. It's important to note that the Audi R8 comes in both coupe and convertible flavors and, despite coming standard with a V10 engine, multiple power levels. On average, customers are paying $18,551 less than the R8's $191,136 sticker price. That's nearly 10% off, with the average out-the-door price hovering at $172,585. Up next is the 2020 BMW M8, a vehicle we've grown used to seeing on this list. It's sold in hardtop, convertible and four-door Gran Coupe body styles, and when you average out all of its transactions, buyers are scoring discounts of $16,930 with an average transaction price of $139,891. That's 10.8% off the German car's sticker price. Another familiar face is in third place this month. The 2020 Acura NSX often leads the biggest-discounts list, and even though it's fallen a bit behind in the savings race, we doubt buyers who see $16,675 cut off the sticker are complaining. With an average transaction price of $143,013, that discount equals a savings of 10.4%. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related video:
2017 Audi Q7 2.0 is $5,800 cheaper than the least-expensive V6
Wed, Oct 19 2016Audi has announced that it will add an entry-level Q7 model with a turbocharged 2.0-liter four-cylinder engine. With a starting price tag of $49,950 for a 2.0 Premium, it's a substantial $5,800 less than a 3.0 Premium, which starts at $55,750. With less money comes less power. In contrast to the V6's 333 horsepower and 325 pound-feet of torque, the turbo-four only offers 252 ponies and 273 lb-ft of torque. However, Audi says the 2.0 is half a second quicker to 60 mph than the entry-level V6 model from 2015. That model accelerated to 60 in 7.7 seconds, so expect a low 7-second time from the turbo-four. You'll probably want to spring for the 3.0 if you want to tow. The four-cylinder will tow up to 4,400 pounds with the towing package, which is much less than the V6's 7,700-pound capacity. Although power and towing ability are less in the 2.0, gas mileage goes up. Current V6 models are rated at 21 miles per gallon overall for city and highway mileage, and the four-cylinder improves that by 1 mpg. It's not much, but it's still a little bonus to the big up-front discount. So if you need an Audi Q7, and saving money is your priority, the new 2.0-liter iteration may be the version for you. Related Video: Featured Gallery 2017 Audi Q7: Second Drive View 23 Photos Image Credit: Audi Audi SUV Luxury
