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2020 Aston Martin DB11 tops this month's list of discounts

When we drove the Aston Martin DB11 for the first time, we said that it "stands out" and that "it delivers on the promise of Aston's potential for a successful second century." But we also said, "There must be a reason to buy the Aston beyond the fact that it turns heads at the country club." In case its stunning good looks and 600-horsepower 5.2-liter twin-turbo V8 weren't enough to grab your attention, how about a discount of nearly $20,000? Right now, buyers of the 2020 Aston Martin DB11 are paying, on average, $182,435. According to data provided to Autoblog from Truecar, that's a discount of $19,385 from the British coupe's average suggested retail price of $201,820. That's the largest discount on a new car in America this month, based on the dollar amount off the car's sticker price. The next biggest discount is for the 2019 Mercedes-Benz S-Class. Buyers of the German brand's range-topper are scoring an average discount of $13,816. While that's a much smaller number than the DB11, it represents 13.5% off the S-Class's average retail price of $101,151 versus the 9.6% discount of the Aston Martin. In fact, the Benz's percentage discount means it's the eighth-best deal in America overall. If you favor a different flavor of German luxury, the 2019 Audi A8 isn't far behind with an average discount of $12,701 representing 12.5% of its $101,762 average sticker. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: 2017 Aston Martin DB11 First Drive

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

With increased range, Audi R8 E-Tron revving up for production. Maybe

As Tesla Motors proved mightily in 2013, an expensive EV with a long range can sell quite nicely, thank you very much. Perhaps Audi was taking notes, since its all-electric R8 E-Tron's on-again/off-again odyssey appears to be on again, according to UK's Autocar, citing Audi's Urlich Hackenburg. The model is near the approval stage for production, and the key to the green-light is the fact that its single-charge range has been almost doubled to 250 miles. The R8 E-Tron gained kudos in these parts last June by turning in a rather brisk 8:09 time around Germany's Nurburgring track, a record for a production electric vehicle (check out the really quiet video here). Still, plans for the 376-horsepower model, which has two electric motors and was first shown off at the Frankfurt Auto Show in 2009, had been put on the proverbial blocks largely because of a relatively short single-charge range of about 150 miles. Then word came out last spring that Audi would produce maybe 10 units before reports from Australia's Drive late last year indicated that plans for potentially broader production were being resuscitated.