2013 Audi Q7 Tdi Prestige Quattro Tiptronic 3.0l Black S-line on 2040-cars

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Despite EV push, Audi will lead hydrogen for VW Group

The cynics among us will assume that Volkswagen Group would rather not affix its flagship brand name to its main hydrogen fuel-cell efforts in the wake of that German automaker's diesel-emissions scandal. Instead, there's less of a taint in having those efforts led by VWs Audi division. And that's exactly what's going to happen, reportedly. Audi will lead Volkswagen's way towards selling hydrogen fuel-cell vehicles to the general public, Automotive News Europe reports, citing comments Audi's new development head Stefan Knirsch recently made at VW headquarters in Germany. That first effort may come in the form of the H-Tron Quattro concept SUV that Audi unveiled at the Detroit Auto Show in January. That model is slated to have a 373-mile range on a full tank of hydrogen (using the optimistic European driving cycle) and includes a rooftop solar panel that can add 621 miles a year via sun rays. And true to Audi's performance-driving bent, the car will offer up to 282 horsepower and 406 pound-feet of torque, for a 0-62 miles per hour time of under seven seconds. Audi will also look to cut production costs by reducing precious metals such as platinum in fuel-cell stacks. As for plug-in vehicles, Audi said at last November's Los Angeles Auto Show that as much as 25 percent of new Audis will be plug-in vehicles by 2025. A month later, Audi said that the A3 E-Tron, which was launched in Europe in late 2014, was already accounting for a quarter of Audi sales in the Netherlands and Norway. Related Video: Featured Gallery Audi H-Tron Concept View 25 Photos News Source: Automotive News Europe-sub.req. Green Audi Volkswagen SUV Hydrogen Cars

Audi A3 Cabriolet leaked ahead of Frankfurt

Leaked images of the new Audi A3 Cabriolet have emerged ahead of the compact droptop's debut at next week's Frankfurt Motor Show. Audi has sold a convertible A3 in Europe since 2008, although that car has never made it to the US market. Still, with Audi already bringing an A3 and S3 sedan across the pond, there's hope for this small convertible to arrive here.
The looks of the A3 Cabrio aren't a huge departure from the A3 sedan, besides the obvious deletion of rear doors. We can't tell from the images shown, but considering Audi still hasn't brought a folding hardtop to market, we don't imagine it'll start with an entry level model like the A3. Expect a fast-folding canvas roof, much like the A5 Cabriolet.
From the leaked images, we can see TFSI and Quattro badges on this A3. It seems natural that the Cabrio will sport the same range of four-cylinder engines as the sedan - a 2.0-liter TDI, a 1.4-liter turbo and a 2.0-liter turbo. Of course, we'll have much more on the new A3 Cabrio when it makes its debut in Frankfurt.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek