2013 Audi Q7 on 2040-cars

Auto blog

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

The 2017 Audi R8 Spyder starts at $176,350

Audi just revealed pricing info for the R8 Spyder, which will start at $176,350, about a year after revealing pricing information for the coupe ( which starts at $164,150 in base form; the Plus starts at $191,150). In case you haven't had your coffee yet, like-equipped base cars will span a $12,000 gulf. But the 2017 R8 Spyder costs about the same as the outgoing R8 Spyder V10 equipped with an automatic (which was at the time a very expensive option), so consider that minimal price inflation. The more interesting comparison is with its platform-mate, the Lamborghini Huracan. A drop-top version of the Italian supercar starts at $267,545 in similar AWD trim with a 5.2-liter V10. Now, it is true that the Huracan Spyder makes 602 horsepower, a 62 horsepower advantage over the standard R8 Spyder with the same engine (540 hp if you are bad at math). The Lambo also a tenth faster to 60 mph than the R8 Spyder, at 3.4 seconds. (The '17 R8 Spyder is itself a tenth quicker than its predecessor, so there's that.) But, the R8 V10 Plus makes 610 hp. We're waiting to hear back form Audi on pricing for that Spyder model. In the coupe, it's a $27,000 increase over the base R8 V10. That logic would peg an R8 Spyder V10 Plus at around $203,000, or $64k less than the Huracan. In either case, you're paying a lot for Lamborghini's unique styling and tuning, although it's hard to put a price on the specialness of driving a Lamborghini. The Huracan Spyder never for a moment lets you forget you're in something fast and Italian. That being said, both are legitimate supercars. The R8 Spyder was developed alongside its Italian cousin, and features an appropriately large amount of aluminum and carbon fiber materials in its construction. Of course, like its coupe counterpart, there's no manual available for the new R8 Spyder. That died with the previous generation. The good news, for fans of open-air driving, is that the roof mechanism only adds 97 lbs to the weight of the car, and Audi kept the electrohydraulics that actuate it as low as possible. If it's anything like the Coupe to drive, and you can be sure since it's an Audi there won't be much trade-off for the open roof, it'll have a dual personality that will accommodate both daily driving and occasional track use. Sounds like a deal, huh? Related Video: Audi Convertible Luxury Performance Supercars r8 spyder r8 huracan

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.