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The 2014 Rolex 24 at Daytona: What we learned, what we saw

Two days after the flag dropped on the 2014 Rolex 24 at Daytona, people are still trying to figure out what it might portend for the rest of the season. In 24 hours, two minutes and 24 seconds, 695 laps were completed by the car that crossed the line first. During that time, 67 cars began the race, 18 of them retired. There was that accident, and a red flag. There were supposedly slower classes beating supposedly faster classes. There were 16 caution periods, including that yellow flag. And then there was The Decision. And Then The Uproar. And then The Reversal.
There was also some pretty good racing, so let's have one last look at the weekend. Oh, and there was that 1964 Ferrari 250 GTO Series II...
If you want to skip the reading bits and go to the photos, there's a high-res gallery of 158 images above and a couple more below. Enjoy.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Is the Audi R8 E-Tron project back on again?

If you ask Audi about its R8 E-Tron prototype, the all-electric two-seater that was first shown at the 2009 Frankfurt Motor Show, the automaker will tell you that its development program is on hold. Yet, as we reported in January, limited production of the combustion-free coupe may be moving forward... information still officially unconfirmed by the automaker.
New images of the electrified R8 undergoing winter testing in Europe have emerged (above and in our gallery), and the car has been spotted running in Spain as well. Both sightings support reports that the E-Tron, with its 150-mile battery range and 8:09 Nürburgring time, may be back in business. Does the program have a green light, or is Audi merely trying to take some of the thunder from the BMW i8?
Whatever the case, if the R8 E-Tron does eventually make it into showrooms - and we are now led to believe it will - expect production volume to be very low. Assuming it doesn't get shelved again, of course.