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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Tuner may sue Monaco hotel for damage caused by valet's injury

It's relatively common to hear about unethical valets taking a joyride and wrecking high-performance cars. However, a recent 'accident' in Monaco might be one of the weirdest cases ever. Of course, now the lawyers may get involved.
Andreas Belzek, owner of tuning firm Prior Design, was driving his highly modified, black with gold pinstripes, widebody Audi R8 (pictured above) to the Hotel de Paris in the famously rich city on the shores of the Mediterranean. Upon arriving, he was going to check in but wanted to park the supercar himself, which was against the hotel's rules. He protested to the valet but eventually gave in and handed over the keys. Then the problems began.
The Audi barely moved before the valet herniated a disk in his back and couldn't leave the car. The police and paramedics arrived to the scene, which had to be quite a crowd in a city as tiny as Monaco. To get the guy out, the rescue crew had to hook him to a special hoist and carry him out, according to Germany's Focus Online. Belzek claims the efforts to save the man caused roughly 10,000 euros ($13,622) in damage to the car's carbon fiber, Alcantara and Nappa leather interior.

Audi EV exec compliments Tesla Supercharger network

Stefan Niemand, Audi's Director of Battery Electric Vehicles, didn't mince words that the EV market must improve, and he even applauded the American competition during a meeting of Germany's auto industry organization, the VDA. "I hate to admit it, but Tesla did everything right", he said about the Supercharger network, according to EETimes Europe Automotive. Niemand also tried to convince the members that EVs needed to improve significantly. "These cars are slower than those with conventional drive and they have a much lower range – and in compensation they are more expensive," Niemand said, according to EETimes Europe Automotive In the exec's opinion, it's acceptable if an electric vehicle is a little more expensive than the competition, but the model needs to be every bit as enjoyable to drive as one with a combustion drivetrain. Niemand championed the need for a vast recharging infrastructure and used his speech to do some cheerleading for the forthcoming production version of the company's E-Tron Quattro crossover concept. The company claims the future model can do everything Niemand is admonishing the industry about. For example, the version at the 2015 Frankfurt Motor Show could produce up to 496 horsepower for short periods and cover 311 miles on the European testing cycle. The exec's arguments echo those of Audi of America president Scott Keogh who sees a similar EV future in the US. Keogh believes the brand's electric sales could as high as 25 percent of its volume by 2025. The company is getting the public ready for this electrified powertrain transition with the A3 e-Tron plug-in hybrid, but the production E-Tron Quattro takes the idea to the next level. To solve the recharging problem, the company is also working on 150-kW fast charging network with partners. Related Video: