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Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi works on AI with this mini Q2 that can park itself

Audi created a special Q2 that possesses the ability to find parking spaces, drive to them, and park itself. However, you won't be able to ride in it yet, because it's rather small. The Q2 is actually a 1/8-scale electric-powered model of the compact crossover, but the technology inside should eventually scale up. The model features just two mono cameras, one facing forward and the other rearward and 10 ultrasonic sensors around the body. According to Audi, the on-board computer uses information from all of these sources to figure out where the parking space is, and what maneuvers are necessary to enter it. The Q2 uses trial and error to improve how it parks. Audi will explain this Q2 and its artificial intelligence technology at a conference in Barcelona, Spain, this week. According to Audi, the subsidiary that created this model, Audi Electronics Venture, will transfer the tech to a full-size car in the next step of the project. With cars that can parallel park autonomously, and drive semi-autonomously, it's not hard to imagine them piloting themselves through parking lots on their own in the near future. Related Video:

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.