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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi Airomorph is a sleek shape-shifting senior thesis

Eric Kim just graduated from the from the Art Center College of Design in Pasadena, CA, at the end of the spring 2014 semester, and for his senior thesis project he came up with this futuristic Audi endurance racer called the Airomorph. He even got some input Audi designer Kris Vancoppenolle.
The Airomorph imagines a future Audi racer for Le Mans that features adjusting fabric panels to fine-tune the car's aerodynamics as it laps the course - a technology inspired by catamaran racing. "I started from scratch and had the freedom to deliver and execute a white space design for the future," said Kim to Autoblog via email. It's also somewhat similar to the idea behind BMW Gina concept, although Kim says that wasn't an inspiration for his design. The body here is made from a single piece of a silver, expansion-resistant material stretched over a frame underneath. The fabric anchors at the wheels, front and rear section with movable cables, and hydraulic actuators pull the wires to shift the aero as needed.
The actual shape echoes Audi endurance racers from the past and present. In profile, you can easily see the current R18 with its arcing cockpit and fin down the rear. Of course, that's interpreted through a little bit of Blade Runner with the covered wheels sticking out from the body. The front shows the rectangular shapes from the earlier R15. There doesn't appear to be any way to actually see out of the vehicle, though.

Recharge Wrap-up: Nissan e-NV200 Workspace, Audi Shared Fleet pilot in NC

Nissan has collaborated with Studio Hardie to create the e-NV200 Workspace mobile office. The one-off electric van includes a desk space, touchscreen PC, pop-up coffee machine, Wi-Fi, wireless charging, mini fridge, pull-out rear deck, and app-controlled lighting. The e-NV200 Workspace allows freedom to work to work in a variety of places while avoiding the high rent of city center office space. It also eliminates the added cost and time of traveling to work. There's even a storage mount inside the van for a folding bike to facilitate for when you want to leave the office behind. Check it out in the video above, and read more from Nissan. Audi is launching a pilot program of its on-demand Shared Fleet service in Durham, North Carolina. With Audi Shared Fleet set to debut around the country next year, the pilot program will be housed at the American Underground technology incubator in Durham for this initial trial. Users will be able to book and unlock the fleet's 2017 A4 sedans using the Audi Shared Fleet app. The program will help Audi refine the service ahead of its nationwide launch. Learn more from Audi. The Illinois Solar Energy Association (ISEA) is raffling off a Tesla Model S as part of a fundraiser. In its Green Your Ride contest, the ISEA will pick a winner from 2,500 tickets sold at $100 apiece (or four for $300). If the winner doesn't need a car, or doesn't want to pay the associated taxes and fees, they can opt instead for $60,000 cash. Second and third prize winners get a Tesla Model S for Kids by Radio Flyer, or $500. If less than 2,000 tickets are sold, the winner takes half the raffle proceeds, while the ISEA will use the rest in its mission to promote solar power. Read more at ValueWalk.