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Recharge Wrap-up: Air Liquide buys Airgas, Audi automated parking in Boston

Air Liquide will buy US competitor Airgas for $13.4 billion. The Paris-based industrial gases company — also a major producer of hydrogen gas — will pay $143 per share in the acquisition of Airgas. The deal could help Air Liquide surpass German rival Linde as the world's top industrial gases company. "The US is a very attractive gas market, it's the largest industrial gas market worldwide," says Air Liquide CEO Benoit Potier. "It's the fastest growing market among advanced economies." Read more from Bloomberg. The US Department of Energy (DOE) will announce a new funding opportunity for hydrogen and fuel cell technology. Expected to be worth up to $35 million, the funding will focus particularly on the research, development and demonstration of technology for light duty passenger vehicles with the goal of reducing greenhouse gas emissions and petroleum consumption. This includes hydrogen production, delivery and storage, as well as fuel cell technologies, manufacturing and analysis. The DOE expects to issue the Funding Opportunity Announcement around December 10. Read more at Green Car Congress. Audi will bring network infrastructure and automated parking to the Boston area. In an agreement with the city of Somerville, Massachusetts, Audi will work to improve traffic flow and increase the efficiency of space used for parking. As the city continues to develop, Audi's automated parking project will help decrease the amount of land needed to park cars, and the extra space can be used for more important real estate. Also, an intelligent traffic management project connecting cars to traffic lights can help reduce congestion. Read more in the press release below. Audi brings automated parking to the Boston area November 17, 2015 | INGOLSTADT/BARCELONA • Memorandum of Understanding between Audi and the US city of Somerville • Urban innovations – networking with traffic lights and automated parking • Real-estate developers save space and money thanks to self-parking cars Audi and the city of Somerville, Massachusetts, are planning joint innovations for the city of the future on the east coast of the USA. Audi CEO Rupert Stadler and Mayor Joseph A. Curtatone signed a Memorandum of Understanding in the context of the Smart City Expo World Congress in Barcelona. They agreed to develop an urban strategy for Somerville, applying technologies for swarm intelligence or automated parking, and networking cars with traffic lights.

The Audi R8 e-tron is dead with less than 100 built

According to a report from Car and Driver, the Audi R8 e-tron is dead (again!) after fewer than 100 examples of the all-electric model were built. This is an anticlimactic end to what could be termed an e-saga, with enough twists and turns to make a Hollywood scriptwriter sit up and start pecking out a screenplay. But here's the important number to keep in mind: 100. That's the production number the R8 e-tron failed to reach. The final tally is less than that, an Audi rep told Car and Driver. And what few were built were sold furtively, and only in Europe, in a strange back-channel in which dealers referred potential buyers right to Audi HQ, says the report. All of these transactions happened without the benefit of an online configurator or any published materials, we understand. That doesn't sound like a recipe for wild success – and neither did the $1,000,000+ pricetag. And this is just the latest stumbling block for the R8 e-tron, which was cancelled the first time back in 2012 when it was still based on the sinister, classic shape of the first-generation R8. If you recall, there was some confusion about the limited run of those first-generation cars, which were initially tipped to be sold to the public. In a strange move, Audi walked that back and held onto the cars for "internal purposes." So it was, until 2015, when we saw the second-generation R8 e-tron in Geneva. Audi promised it'd go on sale in 2015 "upon customer request," which was some foreshadowing to the unusual dealership referral sales model we discussed above. Nonetheless, it seemed like it would be a supremely interesting electric sportscar, with 456 horsepower, 679 pound-feet of torque, a 0-62 mph time of 3.9 seconds, and a range of up to 280 miles. Alas, except for the fewer than 100 European owners who managed to take delivery before Audi yanked the cord, the R8 e-tron's emissionless charms will go unappreciated. We're hoping to get more specific confirmation from Audi about the nature of the cancellation and the exact number produced; until then, stay tuned. Related Video:

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.