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2017 Audi A5 First Drive

It might not look it, but behind the 2017 Audi A5's evolutionary styling update there's a new platform and a host of mechanical and technological upgrades that make it the most advanced offering in its class. We got to sample the new A5 on the windy roads outside of Porto, Portugal, which gave us an in-depth look at the car underneath the unremarkable exterior. The A5 may no longer be the haute couture choice in this segment Í­– that title goes to the Mercedes-Benz C-Class Coupe – but there isn't a bad line on the new car, and it's more creased and toned than before. Given the bulging hood and chunky C-pillar, we'd say its gym membership is paying off. This might look more like a mid-cycle update, but what's underneath is new: a scalable architecture known internally at VW Group as MLB Evo, an optional seven-speed dual-clutch gearbox, and the third-generation EA888 2.0-liter, four-cylinder turbocharged gasoline engine. This engine debuted in the A6 and is rated at 252 horsepower and 273 pound-feet of torque. That's a healthy 32 hp and 15 lb-ft more than the 2016 A5's 2.0-liter offered, and it showed on our spirited drive through Portugal's grape-growing region. A handful of A5s will leave the factory with six-speed manuals, but most buyers will find a new seven-speed dual-clutch transmission in place of last year's eight-speed conventional automatic. Audi worked hard to improve initial throttle response to eliminate the clunkiness endemic to torque-converter-free transmissions. In urban slogging, the gearbox does a very convincing impression of a traditional automatic. In sport mode, the transmission livens up and delivers the rapid-fire shifts we expect from this type of gearbox. We did not have the opportunity to sample the stick. Our test car had Audi's Euro-spec version of this engine, which utilizes both direct and port fuel injection. American models will forgo the latter. Brisk acceleration is matched by a subtle growl piped in from under the hood at higher rpm – about the only noise you'll hear. The A5 is astonishingly quiet. In fact, it was that quietness that encouraged us to leave the coupe in the Drive Select's comfort setting for much of our drive. Drive Select tweaks the car's steering, throttle response, and, on cars so equipped, the optional adaptive suspension. Truth be told, Comfort rides a little too plush and Dynamic a little too firm.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi S3 Cabriolet spotted in the world for the first time

Spy photographers have finally managed to lay a lens on the upcoming Audi S3 Cabriolet. The new convertible stepped out into the light of day for a little winter testing, and from the looks of things, the model will borrow plenty of design cues from the larger A5. Not that we're complaining. Word has it the S3 will put around 300 horsepower to the pavement via a quattro all-wheel drive system. We've also heard the machine will boast a dual-clutch transmission once it bows.
We've long been fans of the S3 Sportback, and the S5 holds a special place in our hearts as well. A smaller, lighter version of the big cabriolet with all of the aggressive proportions of its larger brother should prove to be a welcome addition to the Audi stable. Stay tuned for more information as it becomes available, and be sure to check out the full gallery for a closer look.