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Google poised to release Apple CarPlay rival this month

Apple and Google. They're the Michigan and Ohio State of the tech world. They're New York Yankees and the Boston Red Sox, Real Madrid and Barcelona, or whatever sports-based rivalry you want to cook up. Bottom line, if one company expands into a segment, it's only a matter of time before the other follows suit. And now, that rivalry is about to carry over to your car's dashboard.
Unnamed sources are reporting to Automotive News that Google will unveil its very own challenger to Apple's new CarPlay in-car operating system later this month at the Mountain View, CA company's annual developer conference. The system, allegedly called Google Auto Link, will be the first product to come from the Open Automotive Alliance, a partnership between Google, General Motors, Hyundai, Audi, Honda and hardware manufacturer NVIDIA.
The official announcement is expected to be made on either June 25 or 26, at the Google I/O conference in San Francisco. Expect to hear a lot more about Google Auto Link then.

Audi spotted testing new TT RS Roadster at the Nurburgring

Spied testing on the Nordschleife in Roadster form is the forthcoming Audi TT RS. It's based, of course, on the new TT that we've already seen in S spec, but this one will be even faster. To that end, powering the new convertible (and its fixed-roof coupe counterpart) is expected to be Audi's signature turbocharged inline-five driving a good 400 horsepower or so to all four wheels through either a six-speed manual or Audi's S-tronic transmission. That output ought to put it in prime position to outgun the likes of the Porsche 718 Boxster S with its 350 hp and the new Mercedes-AMG SLC43 that's good for 362 hp. The BMW Z4 sDrive35is isn't far behind with its 335 hp, though a new Z4 M would be a welcome addition to the party. We're expecting the brand of the Four Rings to reveal the TT RS coupe before long, and the roadster should follow six months or so afterwards. Then Audi's RS line will be replete with performance models including the RS7 we get here, the RS3, RS6, and RS Q3 they sell overseas, and this pair of TT RS two-doors. Related Video:

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.