2007 Audi Q7 Premium Sport 4-door 4.2l Clean Carfx Navigation Awd 08 on 2040-cars

Auto blog

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Get a load of Audi's TTs [w/videos + poll]

The third-generation Audi TT coupe has made its debut here at the Geneva Motor Show, showing an evolutionary design for the German automaker's fashion-forward coupe. As expected, the new TT takes plenty of inspiration from the Sport Quattro Concept that debuted in Frankfurt last year, and it draws upon cues from the model's past two generations.
After seeing it in person, the Autoblog crew on-site in Geneva is sort of torn about the new model. It's crisp and well-proportioned, but in terms of its exterior design, it also doesn't come off like a significant generational leap forward - the aesthetic distance between the original TT and the second-generation model was quite a bit larger. Of course, it's hard to reimagine a design icon, and either way we'll have to wait until we see the car on the road to make final judgments.
Audi is offering a trio of engines for the new TT, including a 2.0-liter turbodiesel powerplant that's good for 184 horsepower, 280 pound-feet of torque and an excellent 56 miles per gallon. On the gasoline front, Audi is offering two versions of its well-liked 2.0-liter TSI turbo-four. The less-powerful spec still offers up a healthy 230 hp and 272 lb-ft of torque, while the higher-output 2.0T sends 310 hp and 280 lb-ft of twist to all four wheels in the TTS coupe. Potent stuff.

Audi reveals special A5 DTM Champion edition

For this year's DTM touring car championship in Germany, Audi switched (at least in appearance) from the A5 to the more muscular look of the RS5. But now that it's won the title (the driver's title anyway), it's the base A5 that's getting the celebratory treatment.
Limited to just 300 units, the new A5 DTM Champion edition honors its winning driver Mike Rockenfeller in similar fashion to the special-edition BMW M3 that paid tribute to last year's champion, Bruno Spengler. It comes with a rear spoiler, special 20-inch alloys, aluminum trim on the mirror caps and, of course, a smattering of special badges inside and out.
Buyers will be able to place their orders next week in red, white or grey, with any of four engine choices, at a €1,900 premium. That is, in Europe, anyway. Given that DTM hasn't picked up on this side of the Atlantic just yet, we wouldn't go looking for this model at our local Audi dealer Stateside.