2007 Audi Q7 Premium S Line. Nav/camera. Pano. Loaded. 1 Owner. Clean Carfax. on 2040-cars

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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Audi A3-based people mover in the works

We have yet another announcement of yet another new Audi, including yet another obligatory quote from Audi research and development chief Wolfgang Dürheimer that there's room for it in the Audi range. On the sidelines of reports about the diesel-hybrid sports car, derived from the R18 endurance racer, there have been remarks about a possible MPV. Now Auto Express reports that said MPV "is on the way" and will be based on the A3 Sportback.
Previous speculation has posited either a six- or seven-seat people carrier; if the AE report is to be believed then five seats is the number that's been settled on. Planned to rest on a stretched version of the A3 platform, its wheelbase would be nearly eight inches longer than that of the A3 Sportback and it would compete against the Mercedes-Benz B-Class and the production version of the BMW Concept Active Tourer.
Audi is not going to dally about it, either, with a concept said to be ready for debut next year. Should it come, it would mean the A3 range comes pretty close to hitting for the cycle.

Audi plans three electric vehicles by 2020

Audi reiterated its focus on electrification Wednesday and said it is planning three new battery-powered electric vehicles by 2020. The announcement, made at Audi's annual corporate press conference in Ingolstadt, Germany, also confirmed more electric models will follow after 2020. Audi, which is clearly making electrification one of its core strategies, has trained more than 6,000 workers in high-voltage technology and is working on quick-charging public infrastructure. While Audi did not specify the new models, it is expected to expand use the E-tron name as a sub-brand throughout its portfolio, with a new sport utility vehicle the first to arrive. Audi showed a Q8 plug-in hybrid concept in January at the Detroit Auto Show (above) and an E-Tron Quattro concept styled like a future Q6 at the 2015 Frankfurt Motor Show. Conversely, Audi said last year it would kill off the R8 E-tron supercar in a move that allows it to focus on SUVs, which offer broader sales potential. The electrification strategy is part of Audi's role as the technology lead within the Volkswagen Group, which also highlights autonomous driving. Audi has a subsidiary that's developing solutions for cities, including a robot taxi service that could be used across the VW portfolio. Meanwhile, Audi said it took a $1.9 billion charge as a result of the VW Group diesel-emission and Takata airbag scandals and turned an operating profit of $3.3 billion as part of its Wednesday announcement. The company also reiterated its product cadence, and the next-generation A7 is due in 2018 along with the Q8. A new Q4 model will join the portfolio in 2019. Related Video: