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Audi joins the car-sharing party with Shared Fleet

Seeing the success Zipcar and Daimler's Car2Go, more auto manufacturers are cutting out the middleman and jumping into the car sharing business. General Motors, Ford, and BMW have all introduced or announced their own programs. And now Audi has now thrown their hat into the ring with its Shared Fleet program. Like its competitors, Shared Fleet will be accessed through an app. The fleet consists of a mere three all-new and fully loaded 2017 Audi A4s and will be rolled out in a small pilot program in Durham, North Carolina. Audi plans a nationwide fleet for sometime in 2017. Through the app, customers will be able to locate and unlock vehicles. Pricing is currently unknown, but it is likely to be based off the time used, not the distance driven. The pilot program will be based at American Underground, a technology incubator in North Carolina. This will give Audi the chance to get the program into the hands of tech savvy users who have likely used competing programs. More than 700 employees at 200 companies are based at the facility. This isn't Audi's first foray into the car rental business. They previously invested a large amount into Silvercar. They also operate Audi on Demand in San Francisco, a similar program to Shared Fleet. With Audi on Demand, users can drop cars off at their destinations. Related Video:

Audi TT images leak out ahead of Geneva debut

Audi has done an incredibly poor job of keeping the third-generation Audi TT a secret. The first images of the car's rear leaked out late last week, and Audi released its own teaser video for the car last week, too, showing off its aluminum body. Now, the first official photos have surfaced out ahead of the car's debut at the 2014 Geneva Motor Show on March 4. The official photos are practically identical to the renderings from two weeks ago.
However, it appears that Audi has been able to keep one secret up its sleeve. If you look closely at the TT's grille, the badge appears to read TTS. It also has chrome and brushed aluminum trim on the mirror caps, rear diffuser and front air dam. The interior is also quite similar to the concept interior of the new TT was first shown in January at CES. So, images of the actual TT are likely to still be fresh when the car rolls across the stage at Geneva.
Check out all of the leaked photos in the gallery, and official details about the 2015 TT are expected in the next 24 hours.

Audi Q3 production begins in Spain

2012 Audi Q3 - Click above for high-res image gallery
It wasn't that long ago that Audi had no SUVs in its lineup - aside from the A6 Allroad Quattro - despite being known for its all-wheel-drive vehicles. But that's all changed, just as it has for BMW and Porsche. The Q7 was followed by the Q5, and now the Q3 has started production as well.
The first Q3 rolled off the assembly line today at the plant in Martorell, Spain. The facility belongs principally to Audi's sister-company Seat, but has gone through a considerable expansion - funded by both Audi and Seat - to prepare for the Q3's production.