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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2015 Audi R8 Competition ready to rock LA

The heyday of the first-generation Audi R8 is winding down, and the Four Rings already has a bespoke factory to start building the next model soon. In the meantime, the German brand is sending its supercar off with a bang at the 2014 Los Angeles Auto Show in the form of this limited-edition 2015 R8 Competition - the most powerful production vehicle ever made by the company.
Audi is earmarking just 60 examples of the Competition for the US, and this is more than just a trim package to say farewell. Power for the supercar comes from the usual 5.2-liter V10 that's massaged to develop 570 horsepower, an extra 20 hp over the already quite potent V10 Plus, and the only available transmission is the seven-speed, dual clutch S Tronic gearbox. The tweaks let this limited R8 rocket to 60 miles per hour in 3.2 seconds and achieve a maximum velocity of 199 mph. To haul that speed to a stop, it also gets ceramic brake disks with red calipers.
Of course, having such a rare supercar means showing off a little. Audi takes inspiration from the R8 LMS Ultra racecar for the Competition and tries to bring some of its details to the street. The model wears matte carbon fiber pieces replacing the rear spoiler, mirror housings, side blades, front spoiler and rear diffuser. For an extra mean-looking touch, it also has high-gloss black paint covering the wheels and exhaust pipes.

2015 Audi A3 configurator is up and running

Potential customers for the new Audi A3 should set aside some time during their lunch breaks to head over and build their ideal example of the new sedan. The official configurator, complete with pricing and options, has gone live on the Audi website.
Customers can choose from three trim levels (Premium, Premium Plus and Prestige), while each trim can be had with either the Volkswagen Group's familiar 2.0-liter, turbocharged, 220-horsepower four-cylinder or a 1.8-liter, turbocharged, 170-horsepower four-cylinder. Buyers of the 2.0-liter will enjoy Quattro all-wheel drive while power for the 1.8T is channeled through the front wheels only. A six-speed, S-Tronic dual-clutch transmission is standard across the range.
You can check out full pricing on the A3 right here, but as a means of recap, the base Premium trim with the 1.8-liter engine starts at $29,900. A Premium Plus 1.8T starts $32,800 and the Prestige 1.8T will cost $38,700. Adding a 2.0-liter turbo and Quattro increases the price by $3,000, regardless of trim. Those prices don't include an $895 destination charge.