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Recharge Wrap-up: Air Liquide buys Airgas, Audi automated parking in Boston

Air Liquide will buy US competitor Airgas for $13.4 billion. The Paris-based industrial gases company — also a major producer of hydrogen gas — will pay $143 per share in the acquisition of Airgas. The deal could help Air Liquide surpass German rival Linde as the world's top industrial gases company. "The US is a very attractive gas market, it's the largest industrial gas market worldwide," says Air Liquide CEO Benoit Potier. "It's the fastest growing market among advanced economies." Read more from Bloomberg. The US Department of Energy (DOE) will announce a new funding opportunity for hydrogen and fuel cell technology. Expected to be worth up to $35 million, the funding will focus particularly on the research, development and demonstration of technology for light duty passenger vehicles with the goal of reducing greenhouse gas emissions and petroleum consumption. This includes hydrogen production, delivery and storage, as well as fuel cell technologies, manufacturing and analysis. The DOE expects to issue the Funding Opportunity Announcement around December 10. Read more at Green Car Congress. Audi will bring network infrastructure and automated parking to the Boston area. In an agreement with the city of Somerville, Massachusetts, Audi will work to improve traffic flow and increase the efficiency of space used for parking. As the city continues to develop, Audi's automated parking project will help decrease the amount of land needed to park cars, and the extra space can be used for more important real estate. Also, an intelligent traffic management project connecting cars to traffic lights can help reduce congestion. Read more in the press release below. Audi brings automated parking to the Boston area November 17, 2015 | INGOLSTADT/BARCELONA • Memorandum of Understanding between Audi and the US city of Somerville • Urban innovations – networking with traffic lights and automated parking • Real-estate developers save space and money thanks to self-parking cars Audi and the city of Somerville, Massachusetts, are planning joint innovations for the city of the future on the east coast of the USA. Audi CEO Rupert Stadler and Mayor Joseph A. Curtatone signed a Memorandum of Understanding in the context of the Smart City Expo World Congress in Barcelona. They agreed to develop an urban strategy for Somerville, applying technologies for swarm intelligence or automated parking, and networking cars with traffic lights.

Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Audi pours $28 million into Silvercar rental company

Want an Audi waiting for you when you land at the airport? Silvercar is the place to turn. The rental car company exclusively stocks fully loaded silver examples of Ingolstadt's finest at airports across the country, available to book via smartphone app with no lines or paperwork. And now the automaker whose vehicles make up its fleet is investing big in the company. Audi's $28-million Series C investment is earmarked to help Silvercar expand into new markets. The company only started in 2012 and already runs locations at airports in Los Angeles, San Francisco, Miami, Orlando, Phoenix, Dallas, Austin, and Denver. In the last six months alone, it opened new locations in Las Vegas, Fort Lauderdale, Chicago, and New York as well. Aside from promoting the rental operation, Audi and Silvercar will collaborate on developing the Audi Shared Fleet program to allow companies to loan vehicles out to their employees. Audi of America chief Scott Keogh will join the Silvercar board, along with Ken DeAngelis from Austin Ventures, which contributed Series B funding alongside Facebook co-founder Eduardo Saverin. Audi to lead $28 million Series C equity issue by car rental innovator Silvercar January 04, 2016 | HERNDON, Virginia - Largest equity issuance yet by Silvercar - Funding will help Silvercar and Audi launch the new Audi shared fleet, a turnkey transportation solution on corporate campuses - Investment extends the Audi connection with Silvercar, which bases its fleet exclusively on silver Audi vehicles Audi is leading a new $28 million Series C equity issuance by Silvercar, the next-generation car rental company. The capital raise is the largest yet for Silvercar, which was founded in 2012 with a fleet consisting of silver Audi models. The Series C announcement comes as Silvercar unveils its enhanced digital and mobile platforms designed for an optimized user experience and expands into Las Vegas, its 12th market, all of them in the U.S. Silvercar also received funding from Series B investors, including Austin Ventures and Eduardo Saverin, co-founder of Facebook. The funding will enable Silvercar to accelerate its award winning airport car rental business and expand to new markets nationwide. Additionally, as part of the next phase of the Silvercar partnership with Audi, the companies will work in tandem to develop Audi Shared Fleet, a turnkey solution for businesses looking to provide accessible transportation to their employees on corporate campuses.