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Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

Watch this Audi RS6 go 208 mph... on ice

In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving - very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.
Using the guidelines set forth by the Guinness Book of World Records for such things, Laitinen averaged 208.602 miles per hour (335.713 kilometers per hour) over the course of two runs on natural, untreated ice. Another constraint is that the ice speed record must be done using commercial available tires, which is obviously great PR for the new Hakkapeliitas. The press release doesn't make any mention of how the RS6 was prepared to reach such high velocities, but the images of the car make it clear that this is no stock machine. Scroll on below to see the impressive video evidence of the Audi's record run.

Audi plans three electric vehicles by 2020

Audi reiterated its focus on electrification Wednesday and said it is planning three new battery-powered electric vehicles by 2020. The announcement, made at Audi's annual corporate press conference in Ingolstadt, Germany, also confirmed more electric models will follow after 2020. Audi, which is clearly making electrification one of its core strategies, has trained more than 6,000 workers in high-voltage technology and is working on quick-charging public infrastructure. While Audi did not specify the new models, it is expected to expand use the E-tron name as a sub-brand throughout its portfolio, with a new sport utility vehicle the first to arrive. Audi showed a Q8 plug-in hybrid concept in January at the Detroit Auto Show (above) and an E-Tron Quattro concept styled like a future Q6 at the 2015 Frankfurt Motor Show. Conversely, Audi said last year it would kill off the R8 E-tron supercar in a move that allows it to focus on SUVs, which offer broader sales potential. The electrification strategy is part of Audi's role as the technology lead within the Volkswagen Group, which also highlights autonomous driving. Audi has a subsidiary that's developing solutions for cities, including a robot taxi service that could be used across the VW portfolio. Meanwhile, Audi said it took a $1.9 billion charge as a result of the VW Group diesel-emission and Takata airbag scandals and turned an operating profit of $3.3 billion as part of its Wednesday announcement. The company also reiterated its product cadence, and the next-generation A7 is due in 2018 along with the Q8. A new Q4 model will join the portfolio in 2019. Related Video: