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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Will Audi surprise us with an all-electric SUV?

Audi may be looking to get seriously competitive in the electric vehicle market, according to a report from Reuters. The company has plans prepared for a range of EVs that would compete with the likes of BMW and Tesla. In a market where innovation is seen as valuable, getting on board with electrification could help Audi avoid appearing out of step with the rest of the crowd (and the market), with analysts predicting a sharp uptick in battery-powered cars in the next several years. Building on the E-Tron line, which already includes the A3 E-Tron, Audi will begin offering an electric version of its R8 supercar in Europe next year. According to two confidential sources at Audi, the company also has plans for high-performance electric sedans and SUVs. It appears as though Audi is taking direct aim at Tesla with alternatives to the current Model S and the upcoming Model X SUV. Advantage: Audi? Without getting into too many specifics about such plans, the sources did confirm the existence of blueprints for an Audi Q8 E-Tron. Audi has said that any future electric cars would have a target range of 400 kilometers (about 249 miles), but previous reports suggest that the Q8 E-Tron could have a range of about 370 miles. That could be a serious challenge for Tesla. Advantage: Audi? All the German automakers have electric tricks up their sleeves. BMW has its i line, with the i3 making headway and the i8 expected to sell well. Mercedes-Benz has gotten into the game the B-Class Electric Drive. Also, its parent company Daimler has a stake in Tesla. Now, Audi appears poised to launch its own diverse electric fleet, and the next move might just be an SUV. And while this added competition might seem like tough news for Tesla, the proliferation of EVs, and the growing infrastructure that goes along with it, is more likely a tide that raises all (electric) ships - something that Elon Musk seems to understand very well.

Audi A3 E-Tron could launch in October in US

When we test drove the Audi A3 E-Tron plug-in hybrid in Europe last summer, Audi was talking about the vehicle's introduction in the US, but left the exact date up in the air. Summer or Fall 2015 was as specific as anyone was willing to get. Now it looks like the plug-in will arrive in October. One of the rumors we heard over the last few months was that the A3 E-Tron was not ready for the US because of poor cold-weather performance. From what we've heard, under a certain temperature limit, the engine needs to kick in at all times, no matter what the battery state of charge is, and some European A3 E-Tron owners are disappointed that their EV sometimes isn't all that electric. Audi's solution needs to take into consideration how to balance utilization of battery power in less-than-optimal temperature ranges with passenger comfort and how any excess battery use impacts longevity. Audi's "fairly conservative" position will "ensure the long-term credibility of the E-Tron platform and plug-in technology." - Brad Stertz Brad Stertz, the corporate communications manager for Audi of America, told AutoblogGreen that, "Audi is taking a fairly conservative position to ensure the long-term credibility of the E-Tron platform and plug-in technology, while still creating the best experience for our drivers in each region. Overall, I think it is safe to say low temps affect performance in all vehicles to some degree, but that plug-ins face unique challenges that we will continue to work through with the A3 e-tron and other plug-in models to follow." Stertz also said in April that the US configuration for the A3 E-Tron was still being fine-tuned. For example, there were some software differences under consideration to meet US driving preferences. Looks like we only have four more months to wait and see. Related Video: