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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Honda, Audi sweep European tin-top championships

Despite his win at the Japanese Grand Prix this weekend, Sebastian Vettel still has another race or two to go before he can claim his fourth consecutive World Championship in Formula 1. Back in Europe, however, this weekend saw several championship titles decided in a variety of tin-top racing series.
In the British Touring Car Championship, Gordon Shedden won the final round at Brands Hatch this weekend, but that wasn't enough to defend his title. Instead, the ultimate glory went to Andrew Jordan, also driving a Honda Civic, coming in ninth place to take a seven-point victory over Shedden in the final standings. Little wonder then that Honda took the constructors' championship and the Honda Yuasa Racing team took the teams' title. Four-time BTCC champion and Fifth Gear co-host Jason Plato, now driving for MG, landed third in the standings.
While Honda dominated the British championship, it was Audi that reigned supreme in mainland Europe. In the Superstars International Series - Italy's touring-car championship - Gianni Morbidelli drove the Audi RS5 to his fifth title, finishing the season's final race in a calculated third place behind the BMW racecars of Giovanni Berton and Max Mugelli. It's the second consecutive win for the RS5 in the Superstars series (Johan Kristoffersson won the title last year), and the second this year following Mike Rockenfeller's title in the RS5 DTM.

Audi H-Tron Concept is a familiar face now with hydrogen power

Audi shows its green side at the 2016 Detroit Auto Show with the H-Tron Concept, a hydrogen-fueled version of the recent E-Tron Quattro concept. The new fuel-cell powertrain gives the futuristic crossover an estimated range of 372.8 miles on the European cycle, and the company claims that the solar panel that spans the roof could let drivers recoup 621 miles of range each year from the sun's rays. The H-Tron's powertrain benefits from both the fuel cell and a lithium-ion battery for an extra boost. The hydrogen system alone can produce 148 horsepower, and three tanks under the passenger compartment carry the fuel. The battery can also provide enough energy for an extra 134 hp for short periods. Its combined torque rating of 406 pound-feet is impressive. The Audi puts the power down through electric motors at the front and rear axle to allow for an electrified version of Quattro all-wheel drive, and the automaker claims the concept could accelerate to 62 miles per hour in less than 7 seconds. Other than the new coat of eye-catching yellow paint for Detroit, the H-Tron looks largely the same as the E-Tron Quattro, and both of them also ride on the Volkswagen Group's second-generation modular longitudinal platform. The most notable tweaks to the outside are the smoother hood and larger openings in the lower fascia of the latest concept. The two vehicles are also twins on the inside, and they both feature cabins with Audi's latest virtual cockpit with OLED screens. Zero emissions: the Audi h-tron quattro concept Audi h-tron quattro concept High range, swift refueling, sporty road performance: The Audi h-tron quattro concept car can boast all these virtues. It combines a highly efficient fuel cell achieving an output of up to 110 kW with a powerful battery that can provide a temporary boost of 100 kW. The car can be fully refueled with hydrogen in around four minutes, and is then ready to drive for up to 600 kilometers (372.8 mi). In another major step, Audi will go into production with its new technologies for piloted driving and parking in 2017 along with the next generation of the A8 luxury sedan. The technology study already provides a glimpse of things to come. The Audi h-tron quattro concept is another milestone along the path towards future mobility.