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2014 Audi S3 Cabriolet

Drivers are either droptop people or they're not. As most usually aren't - at least as far as the willingness to buy one is concerned - all convertibles tend to remain strictly niche cars. Thus, automakers must ask a noticeably higher price for them.
The Audi S3 Cabriolet is about as niche as you can get in the open daylight of mainstream automaking. Of course, the S3 cab doesn't really need to sell in big volumes; it exists because it's an easy and not too costly bit of flair for the company. In the US, this model would probably base out at around $44,000 if it were to join our fleet, which is problematic, as I'll soon explore.
In what may be a sign that Audi is essentially okay with all this, it had me up to central Sweden to twist around on the snow and ice in the open S3. The grounds ended up offering precious little ice and snow, so I drove the two-door ragtop on dusty, thawing Scandinavian roads. This was a blessing really, since ice driving in a cabrio - even a Quattro one - doesn't really reveal much of anything about such a car in its typical day-to-day life.

Audi rules out R8 PHEV, will build E-Tron to order

The question of whether Audi will morph the next-gen R8 (pictured above, in testing) into a plug-in-hybrid challenger for the BMW i8 may have been answered. CarAdvice, in Australia, is claiming that any plans for a PHV 2016 R8 have been shelved, and that Audi will go ahead with gas-powered or all-electric models, only.
Even then, the electric R8 E-tron (if it ends up being called that) would be built-to-order, and in much smaller quantities than the gas-powered model.
"In the next generation we will have an electric car on behalf of customers' needs, which is only available [upon special order]," Audi product manager Marie Suzanne Ernst told CA. "So it's not a make of series production, but if a customer wants to have it, he can order it."

Audi A5 and S5 Sportbacks look slinky for the Paris Motor Show

Following closely on the heels of the updated Audi A5 and S5 refresh, the German automaker introduced the 2017 Audi A5 and S5 Sportback. The vehicles are set for an official debut at the Paris Motor Show next month and share many of the same exterior touches as the regular coupes. Audi's sportback models are not sold in the US. A spokesman from Audi told Autoblog that the automaker is still deciding whether to bring the vehicles to the US. The A5 and S5 Sportback are aimed at drivers that want the same feel as the coupe with the added functionality of a hatchback – think wagon meets sedan. Besides the extra set of doors, there's very little that differentiates the sportback models from the coupes. The new models are built upon Volkswagen's MLB platform, which makes the car roughly 190 pounds lighter than the outgoing model. European customers will be able to choose between two TFSI and three TDI engines for the A5 Sportback. The engines range from a 2.0-liter inline-four that makes 190 horsepower to a 3.0-liter turbocharged diesel V6 putting out 286 hp. The engines can be paired to a six-speed manual transmission, seven-speed S tronic dual-clutch gearbox or an eight-speed tiptronic unit. Front-wheel drive is standard, with all-wheel drive as an available option on two variants. AWD comes standard when opting for the more powerful engines. The vehicles will also feature Audi's new Quattro Ultra all-wheel-drive system that can disconnect the rear wheels to be more fuel efficient. The S5 Sportback is the one enthusiasts will enjoy as it packs a turbocharged 3.0-liter V6 that's good for 354 hp and 369 pound-feet of torque. Audi claims the S5 Sportback, even with the addition of its new doors, will be able to get to 62 mph in 4.7 seconds, which is the same time as its two-door counterpart. In addition to the diesel and gasoline-powered vehicles, the A5 Sportback g-tron will be offered for drivers looking for flexible fuel choices. The g-tron model is powered by a 170-horsepower, 2.0-liter turbocharged-inline-four that can run on Audi e-gas, natural gas or regular gasoline. The exterior design is nearly identical to that of the coupes with Audi's new single frame grille and muscular front end. The rear incorporates a fastback-like design, similar to the one found on the A7, which helps soften the vehicle out – all sport in the front and luxury in the rear.