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Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

Porsche says half of its sales will be electric by 2023

Porsche, whose presence in the plug-in vehicle market has been pretty minimal, now plans to substantially boost its commitment to electric vehicles in the next few years. The German luxury automaker intends to dedicate up to half its annual production to electric vehicles by 2023, Electrek reported, citing comments CEO Oliver Blume made to German publication Manager Magazin. Specifically, the company says it will be able to produce as many as 60,000 EVs annually from its Zuffenhausen factory in Germany. First and foremost will be Porsche's Mission E, which is slated to debut in 2019. That model will be able to go about 310 miles on a full charge (via the more generous New European Driving Cycle, or NEDC). Porsche first showed off a concept version of that 590-horsepower beast at the Frankfurt Motor Show in 2015. The company hasn't hinted at pricing for the car, which will have a 90-kilowatt battery and will jet from 0 to 60 miles per hour in a tidy 3.5 seconds, but expect it to be well into six figures. Porsche also plans an all-electric version of the Macan, its biggest seller. But Porsche's math indicates bigger plans than that. Porsche delivered nearly 238,000 vehicles last year, so an output of 60,000 EVs at Zuffenhausen is only a quarter of the total, not half. You can assume then that Porsche has plans to electrify other models that it hasn't announced yet, built at other factories. It might also be counting hybrids in its "half" projection. Last month, Porsche decided to discontinue its plans for a plug-in hybrid variant of its iconic 911 model, suggesting a temporary pullback of sorts. Then again, in April, reports surfaced that Porsche and Audi, both owned by Volkswagen, were collaborating on vehicle-electrification technology as well as autonomous driving advancement. Porsche's green-car sales have been so thin that Autoblog last year officially pulled the German automaker off of its monthly green-car sales tally. For 2015, the most recent year we tracked, Porsche sold 1,738 plug-in vehicles, about the same as 2014. Related Video: Featured Gallery Porsche Mission E Concept: Frankfurt 2015 View 37 Photos News Source: Electrek, Manager MagazinImage Credit: Drew Phillips Green Audi Porsche Volkswagen Electric mission

Trump calls Germans 'very bad,' vows to stop their car sales in US

TAORMINA, Italy -Talks between President Trump and other leaders of the world's rich nations at the G7 summit on Friday were expected to be "robust" and "challenging" after he had lambasted NATO allies and condemned Germans as "very bad" for their trade policies. Trump's confrontational remarks in Brussels, on the eve of the two-day summit in the Mediterranean resort town of Taormina, cast a pall over a meeting at which America's partners had hoped to coax him into softening his stances on trade and climate change. According to German media reports, Trump condemned Germany as "very bad" for its trade policies in a meeting with European Commission President Jean-Claude Juncker, signaling he might take steps to limit sales of German cars in the United States. "The Germans are bad, very bad," he reportedly told Juncker. "Look at the millions of cars that they're selling in the USA. Horrible. We're gonna stop that." White House economic adviser Gary Cohn on Friday confirmed the reports. "He said they're very bad on trade, but he doesn't have a problem with Germany." Cohn said Trump had pointed out during the meeting that his father had German roots in order to underscore the message that he had nothing against the German people. Trump's spokesman Sean Spicer said Trump had "tremendous respect" for Germany and had only complained about unfair trade practices in the meeting. Juncker called the reports in Spiegel Online and Sueddeutsche Zeitung exaggerated. The reports translated "bad" with the German word "boese," which can also mean "evil," leading to confusion when English-language media translated the German reports back into English. "The record has to be set straight," Juncker said, noting that the translation issue had exaggerated the seriousness of what Trump had said. "It's not true that the president took an aggressive approach when it came to the German trade surplus." "He said, like others have, that (the United States) has a problem with the German surplus. So he was not aggressive at all," Juncker added. In January, Trump threatened to slap a 35 percent tax on German auto imports. "If you want to build cars in the world, then I wish you all the best. You can build cars for the United States, but for every car that comes to the USA, you will pay 35 percent tax," he said. "I would tell BMW that if you are building a factory in Mexico and plan to sell cars to the USA, without a 35 percent tax, then you can forget that." Last year, the U.S.