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Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Audi is sponsoring the Newport Folk Festival with its "Plugging In" campaign. In celebration of the event, a video shows the history of the festival, and how plugging in the electric guitar changed music, similar to the way plugging in an electric vehicle changes the way we think about transportation. The video is focuses entirely on music, but at the end, we get the (ahem) plug from Audi: "Audi A3 Sportback e-tron — Plugging In Across America." Watch it above. The first image from Tesla's Firmware 7.0 update has made its way online. The photo shows what appears to be Tesla's new Autopilot feature. The view of the display also suggests that beta testing is happening on main roads between San Francisco and Tesla's home in the tech hub of Silicon Valley. See the photo and read more at Teslarati. The IRS has published a notice regarding its tax code overseeing the treatment of biodiesel credits. It says that, among other things, claimants must reduce their income tax deduction by the amount of the credits given for alternative fuel used or sold during a given quarter in 2014. Biodiesel producers and blenders were eligible for a tax credit of $1.00 per gallon. Read the notice from the IRS, or learn more from Biofuels Digest. Rumors suggest that Citroen will unveil a concept EV based on the C4 Cactus and classic Mehari at the Frankfurt Motor Show. L'Automobile Magazine is reporting that the French automaker has registered the name "e-Mehari," leading to speculation — and even a goofy rendering — from L'Automobile. There has been no official acknowledgement of the e-Mehari from Citroen, so let's not get too excited yet (especially you, Mr. Ewing). Read more from Technologic Vehicles, or in the (Google-translated) post from L'Automobile Magazine. Related Gallery 2015 Citroen C4 Cactus View 32 Photos News Source: YouTube: Newport Folk Festival, Teslarati, Biofuels Digest, IRS, Technologic Vehicles, L'Automobile Magazine Government/Legal Green Marketing/Advertising Rumormill Audi Tesla Citroen Alternative Fuels Biodiesel Concept Cars Electric Videos recharge wrapup

Porsche offering 250-hp 718 Cayman, Boxster in China

Porsche is studying a new approach in the lucrative Chinese market – less power. Automotive News Europe reports that the famed German manufacturer will sell less powerful versions of the 718 Cayman and Boxster in the People's Republic. In fact, the new cars are already on Porsche's Chinese consumer page. The hope, 718 chief Jan Roth told Automotive News Europe, is to replicate the success Porsche's sister company Audi has had with the TT. "A lot of the TTs that Audi sells in China, the smaller displacement 1.8-liter versions with rear-wheel instead of all-wheel-drive, are priced below that, Mercedes too," Roth said. We're guessing the comments about rear-wheel drive and a 1.8-liter engine are either typos or something was lost in translation, because Audi's Chinese website only lists a 2.0-liter engine, and most gearheads know the TT rides on a front-drive platform. Audi's success is largely down to price – 542,800 yuan ($81,549, at today's rates) for a base TT. Roth called 600,000 yuan "a magical threshold for customers in China." To hit that price point, Porsche is dropping the 718's 2.0-liter, turbocharged four-cylinder – offered North America and Europe with 300 horsepower in base form – to 250 ponies. The Cayman starts at 588,000 yuan ($88,340) while the Boxster is 598,000 yuan ($89,842). The 350-hp Cayman S will carry on unchanged. According to ANE, Roth said Porsche's Chinese strategy could drive 718 sales up to 4,500 units a year by 2017, nearly double the 2,500 Boxsters and Caymans sold in 2015. Could a similar lower-tiered strategy work in the US? We'll need to put on our speculation hats. In the US, the base car is about 81 percent of the price of the 350-horsepower S model. If Porsche were to offer the same discount for the hypothetical, 250-hp 718s, it could set the starting prices at $43,659 for the Cayman and $45,360 for the Boxster. That lines up neatly with the $43,500 TT Coupe, but this theoretical 250-hp Boxster would fall about $1,640 less than Audi's soft top. We shouldn't forget Porsche's expansive options catalog – we doubt there'd be a lot of sub-$50,000 718s on dealer lots. But still, slashing over $10,000 off the price of a $54,000 car is a big ask – Porsche would almost have to de-content such a lower-tier model. But – and this is a Kim K-sized but – moving the 718 downmarket would open the brand to a new range of consumers. Not only would these new cars be the cheapest sportscars from Porsche money could buy.

Audi Sport is actually a thing, and it's set to fight BMW M, Mercedes-AMG 

"Essentially, the name Audi Sport positions an enterprise already used to become better-recognized by the public and sets itself up to grow as a result." BMW has its M performance subsidiary. Mercedes-Benz has AMG. So what does Audi have? Some would say "nothing," a few would answer "Quattro," while many others would respond to that by saying, "Don't be stupid, Quattro's their all-wheel drive system." Well, it is, but Quattro GmbH is also the name of the company that has been tasked with creating Audi's highest performance cars, plus special-order customization, customer racing, and the Audi Collection of merchandise. Trouble is, nobody really knew that, as it was in no way a public-facing brand. That all changes with the entity now rechristened as Audi Sport. It doesn't stop there. "We wanted to have recognition for the R8 and RS models on a broad level," said Filip Brabec, vice president of product development. Audi Sport allows those models to be more easily identified as something different and special, much as AMG models are. "It's not just a piece of marketing material, but it'll also be recognized at a dealership." Around half of Audi dealers in the United States have signed up to be Audi Sport dealers, granting them unique training, access to track events and signage. The dealer buildings themselves will have special areas devoted to Audi Sport. So essentially, the name Audi Sport positions an enterprise already in use to become better-recognized by the public and sets itself up to grow as a result. But be it called Quattro GmbH or Audi Sport, what is it that they exactly do? Besides the R8, which it completely developed and manufactures, all its RS models are done in concert with Audi AG. Yet, that "done in concert" process has changed a bit over the years and head of Audi Sport product development Stefan Reil has been there from the RS cars' beginning 19 years ago. "When we started, our cars were launched in the last one or two years of the base Audi cars," Reil said. "We started development when the base cars were already in development or on the road. Now we have a much closer interaction with the people at Audi AG. Even when they start the concept work for the new car, we are right there in that process." View 23 Photos In the beginning, his small team would work on developing one car, finish it, and then move onto the next. Now, his much larger team is running multiple projects at the same time.