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Updated Audi R8 GT caught testing

When Audi introduced the refreshed 2014 R8, one of the first things we noticed was that the new R8 V10 Plus offers identical output to the outgoing R8 GT, suggesting that this limited-production model was either due to be cancelled or poised for a serious power increase. Fortunately, these spy shots have us suspecting that the latter is more likely.
Like the previous R8 GT, this new model will likely hit the gym, dropping some weight and packing more punch, but while that's all speculative, we do see that better handling is definitely in the cards. Aside from the aero-improving chin spoiler, fascia winglets and fixed rear wing, this R8 also has upgraded brakes with bigger calipers and what appear to be cross-drilled ceramic rotors. We hear output could be increased from the current 560 horsepower up closer to the 600-hp range, and laid to the pavement via Audi's Quattro all-wheel-drive system. It also very likely that Audi will keep production numbers for a 2014 R8 GT rather low, with the outgoing model limited to just 333 units globally.

Audi rumored to ditch Le Mans, DTM for F1

If you've been scratching your head wondering how - between Audi and Porsche - the Volkswagen Group could possibly support two rival top-tier LMP1 programs at Le Mans and the FIA World Endurance Championship, but stay out of Formula One entirely, you're not alone. In fact, Porsche was said to have been eying an F1 entry if Audi had internally blocked aspirations to return to Le Mans. But according to the latest rumors, it's Audi that's now preparing to shift away from endurance racing and onto the grand prix circuit.
Word has it that, following internal pressures from within the VW Group, Audi is finally gearing up for a full assault on F1. It's said to be developing a new six-cylinder turbo hybrid power unit - potentially at its new racing headquarters in Neuburg - and, in an expanded partnership with Red Bull, either take Renault's and Infiniti's places with the Red Bull Racing team or take over the Toro Rosso team entirely.
Although Ingolstadt has not campaigned in grand prix racing since the pre-war days of the Silver Arrows, it was said to have been the impetus for the FIA's push a couple of years ago for new four-cylinder engine regulations until Audi bailed on the idea altogether and F1 went for six-cylinder engines instead.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.